Market Research Specialist – Automotive B2B (Europe)
(m/f/d)
Arbeitnehmerüberlassung Raunheim Start date: asap Reference number: 860151/1
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About the company
1. Are you passionate about understanding what truly drives the European automotive B2B market—especially fleet and leasing customers? Do you enjoy translating complex customer needs and market signals into sharp product and business recommendations? If you come from a sales organization or environment and are ready to shape the next generation of automotive products, this role is for you
2. Our team sits at the intersection of R&D and Sales, defining products and strategies that win in the European B2B landscape. We are looking for a business-driven, hands-on expert who can connect the dots across customer insights, competitive dynamics, fleet management logic, and commercial priorities
Responsibilities
3. Conduct in-depth market research on European B2B segments (fleet, leasing, rental, major dealerships) and derive actionable insights
4. Analyze customer needs, stakeholder structures, KPIs, and use-case scenarios across different commercial vehicle applications
5. Translate research outcomes into concrete product implications (trim strategy, powertrain mix, equipment logic, warranty, OTA capabilities, TCO factors, aftersales models)
6. Assess competitor offerings, market opportunities, and segment-specific trends to support strategic decision-making
7. Develop data-driven conclusions and recommendations for product definition reports in the B2B space
8. Build and apply a consistent, repeatable research methodology across markets and vehicle segments
Profile
9. Strong background in the automotive industry, ideally with experience in marketing, sales, aftersales, or fleet management
10. Proven track record in market research or customer insights within an automotive OEM or mobility business
11. Hands-on experience analyzing B2B customer landscapes, fleet operations, lease strategies, or total cost of ownership
12. Ability to work cross-functionally and connect commercial needs with technical and product-oriented perspectives
13. Strong analytical skills with the ability to “connect the dots” and back decisions with data
14. Experience working in multicultural, multi-location teams across Europe
15. Fluent English skills, both written and spoken
Benefits
16. Interviews directly with the department you will be working with
17. Individual all-round support during your assignment with our customer
18. Free access to the learning platform GoodHabitz with over 100 courses
19. Flexible working time account and 30 days of paid leave