Shopper Activation Executive
Position Summary
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
We are looking for a Shopper Activation Executive to develop and support the implementation of in store solutions (including POSM and display solutions) for Categories/ Sub Categories by channels and customers to deliver best in class in store communication.
A day in the life of a Shopper Activation Executive
* Responsible for developing POS solutions/materials in line with the in-store vision of success (Perfect Store) for the Category/ sub Category in each channel & customer by adapting Key Visual with shopper perspective
* Responsible for ensuring all in-store materials are tested before implementation which includes color proofing & quality control. Continously seek to improve in-store visibility for Nestle categories and brands
* Responsible for proposing effective display of key focused SKU for Key Monthly Activities
* Responsible for proposing customized display solutions based on sales & category initiatives
* Responsible for conducting post evaluation of the shelf management activities and Point of Sale materials/ solutions. To conduct shopper observation on the effectiveness of the POSM & in-store display solution
* Responsible for monitoring competitor activities, trends in display solutions and communicate impact or opportunities to the Marketing, CDT and Customer team
* Responsible for ensuring alignment with brand strategy when designing POSM/ display solution and consistent execution across all trade channels via POSM Design Brief
* Responsible for annual budget planning of POS solutions/material by Category during ICP, and ensuring continous tracking of actualized spend vs target
* Responsible for optimizing POSM/ display solutions budget for the category and collaborate effectively with procurement for beGTer cost vendor sourcing
* Responsible for recommending & developing effective POS solutions/materials using insights through collaborations with external and internal stakeholders
* Responsible for developing and coaching direct reports, ensuring PDP discussions are conducted on time. Make recommendations for inclusion in talent programmes and succession plans as appropriate
* Responsible for ensuring adherence to all company principles, policies, trade terms, safety and local regulations
What will make you successful
* Bachelor's Degree in Business Administration, Marketing, Finance, or a related field
* With 5 years experience in Generating Demand (Trade Marketing or Brand management or Sales or Communication)
* Demonstrable record of success in implementing shopper understanding into in-store activation