About SalesPlaybook: DACH's #1 Pipeline, Sales & HubSpot agency for B2B Software companies (10-200 FTEs). We help B2B entrepreneurs scale revenue quickly and efficiently by operating marketing & sales like a revenue factory—effective, repeatable, predictable, and efficient.
Tasks
As a Junior GTM Engineer, you'll lead client projects alongside our lead consultants, building signal-based outbound pipelines for B2B DACH clients with mid-high touch sales motions. You'll architect automation systems using tools like Clay, Smartlead, and Lemlist.
Important: We are not looking for someone who builds large lists for mass outbound, but primarily small, precise lists of the total addressable market for High-Touch and Dedicated-Touch motions that focus on routing signals rather than automated outreach.
* TAM Sourcing: Accurate sourcing of total addressable markets (TAM), including accounts and buyer personas based on clear requirement inputs
* Campaign Operationalization & Monitoring: Design and operationalize campaigns based on the Total Addressable Market, including signal routing and lead qualification workflows
* Performance Analytics & Reporting: Monitor campaign health, A/B test messaging, and optimize based on performance data (e.g., open/reply rates, meeting rates, pipeline attribution)
Requirements
* Experience with Clay and outbound tools (Instantly, Lemlist, Smartlead)
* Hands-on experience with list building using Clay, Apollo, Sales Navigator, and AI Agents
* Hands-on experience with LLMs (GPT, Claude, Perplexity) for content personalization and data enrichment
* Self-starter with strong analytical skills and attention to detail
* Strong English communication skills
Nice to Have
* Basic understanding of RevOps and GTM strategies
* Basic understanding of CRM systems (HubSpot preferred) and data hygiene practices
* Proficiency with automation platforms (Make.com, N8n, Zapier)
* Experience with API integrations and webhooks
* B2B SaaS experience
* Builder mindset with proven side projects or tool builds
* Strong German communication skills
* Experience with intent data platforms and sales intelligence tools
Benefits
* Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency
* Working with a manageable number of focused clients (4-6 simultaneously)
* Positioning as a specialist expert in the B2B sales landscape
* 90% remote work and fast decision-making processes
* Performance-based compensation based on results
* Professional development budget of up to 5,000 CHF annually