DEINE MISSION BEI UNS
As a Digital Performance Marketing Manager with a focus on Performance Marketing, Marketing Automation, and Data Strategy, you are responsible for executing and optimizing all digital activities along the lead funnel. You develop automated communication journeys, manage targeted paid and SEO initiatives, and leverage data-driven insights to deliver personalized, high-impact marketing campaigns. With a strong grasp of digital channels, marketing tech tools, and KPI-driven thinking, you’ll build a scalable, measurable digital marketing infrastructure:
1. You take ownership of planning, executing, and continuously optimizing all performance marketing campaigns (e.g., SEA, display, LinkedIn Ads).
2. You design automated marketing flows across the customer journey (lead nurturing, retargeting, etc.) and independently build workflows in HubSpot.
3. You lead all initiatives to boost organic visibility – from classic on-page and technical SEO to ensuring our content ranks in AI-powered search results.
4. You work data-first: analyzing KPIs such as CPL and funnel performance, building insightful dashboards, and translating insights into actionable steps.
5. You boost conversions through smart use of content gates, CTAs, and optimized landing pages.
DAS BRINGST DU MIT
6. You have several years of hands-on experience in digital marketing – particularly in performance marketing and automation.
7. You're confident using HubSpot, building advanced workflows, and you're an expert in data-driven marketing processes.
8. You have solid SEO expertise and hands-on experience with paid media channels such as SEA, LinkedIn Ads, and display advertising.
9. You have a strong understanding of MarTech tools, including tracking, integrations, analytics, and dashboards.
10. You work analytically, are KPI-driven, and manage your tasks independently – always with a strong performance mindset.
Because work should fit your life.
We offer flexible working models, a modern work environment, personalized learning opportunities, sports and social events, well-being and sustainability initiatives, and a strong company pension scheme – everything you need to thrive and help shape the future of the Wilken Software Group.
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