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Senior User Acquisition Manager, Bad Homburg
Client:
Location: Bad Homburg, Germany
Job Category: Other
EU work permit required: Yes
Job Reference: 7bc2145dc2fb
Job Views: 4
Posted: 23.06.2025
Expiry Date: 07.08.2025
Job Description:
At TechBiz Global, we provide recruitment services to our TOP clients. We are seeking a Senior UA Manager to join one of our clients teams. This role offers an exciting opportunity to grow in an innovative environment.
Reporting to the CMO, this is a hands-on role focused on scaling performance across paid acquisition channels. You will initially manage 1–2 channels with potential to expand based on performance.
Key Responsibilities
* Campaign Ownership and Scaling: Lead on paid channels (e.g., ExoClick, TrafficStars, TrafficJunky), contributing to scalable acquisition funnels and conducting high-velocity testing to improve CAC and LTV.
* Performance Analysis and Strategy: Monitor performance with tools like Voluum, GA4, and dashboards; analyze CPA, ROAS, retention, and cohort behavior; build reporting frameworks.
* Creative & Funnel Optimization: Define creative hooks, collaborate on landing pages, reduce creative fatigue, and negotiate with traffic sources.
* Automation & Scaling Systems: Streamline processes with automation, create SOPs and experiment pipelines.
Challenges You’ll Tackle
* Grow user base from 30M to 100M within 12 months, optimizing CAC, ROAS, and LTV.
* Build and test performance-driven creatives and optimize landing pages.
* Identify and test new paid traffic sources, report results, and take broader ownership.
Requirements include 3–5 years of experience in user acquisition, proven campaign scaling success, deep media buying knowledge, and strong analytical skills. Familiarity with tools like Voluum, GA4, Meta, TikTok, Google, TrafficJunky, ExoClick, TrafficStars is essential.
Soft skills include strong communication, goal-orientation, ownership, a doer mindset, humility, and comfort with uncensored content (#NSFW).
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