About tonies:
tonies is the world’s largest interactive audio platform for children with around 8 million Tonieboxes and more than 100 million Tonies figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. As the original category creator in interactive audio for children, tonies stands apart in its pioneering approach and market leadership.
Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.
Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.
What we are looking for:
* Experienced communications leader with at least 8 years in a publicly listed, global B2C company, acting as a trusted advisor to executives in dynamic industries (e.g., CPG/FMCG, Media & Entertainment, Toys).
* Hands-on leader with international experience, advising business leaders and executing strategies across functions and markets, thriving without reliance on a large support team.
* Savvy financial communicator with expertise in capital markets and investor relations, delivering impactful messaging in a global financial environment.
* Digital, data-driven, and metrics-oriented, experienced in communications reporting, using brand/reputational tracking tools, and leveraging social media as a strategic communication tool.
* Proven track record in shaping corporate narratives and thought leadership, connecting internal messaging with clients, stakeholders, media, and investors, while fostering customer advocacy and high brand loyalty.
* Strong media network with senior contacts, adept at managing stories, crisis communications, and ensuring consistent, high-impact media coverage with integrity.
* Willing to work from our Düsseldorf headquarters 2–3 days per week to foster collaboration and team alignment.
Your tasks and responsibilities will include:
* Develop and implement a unified global communications strategy, replacing country-specific approaches with a cohesive narrative.
* Differentiate the company’s story within the sector, ensuring consistent messaging across key audiences.
* Leverage high NPS and word-of-mouth advocacy to amplify communications and resonate authentically with current and prospective audiences.
* Defend tonies as the original Category Creator, ensuring this message is consistent across media and stakeholder engagements.
* Promote audio storytelling, particularly in the USA, while maintaining a strong global brand identity.
* Build tonies' credibility in select strategic areas with internal and external experts.
* Collaborate with brand and marketing teams to define and execute a communications plan that supports corporate messaging.
* Oversee internal and external communication channels to ensure cohesive and strategic messaging across departments.
* Manage relationships with management, Investor Relations, and key stakeholders, ensuring compliance and proactive crisis management.
Good to know:
As part of our principles, we are committed to supporting inclusion and diversity at tonies. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us.
We look forward to hearing from you!
Esther Sommerfeld
Team Lead Talent Acquisition - Central
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