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Head of marketing (m/f) - full time

München
Palo Alto Networks
Marketing
Inserat online seit: 16 Juni
Beschreibung

Being the cybersecurity partner of choice, protecting our digital way of life.

Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!
This is why our employees generally work full time from our office with flexibility offered where needed. We’re looking for a results-driven, impact-oriented Senior Field Marketing Manager to lead, execute, and elevate our marketing strategy for Germany. This role reports directly to the Director of EMEA Central and plays a critical role at the intersection of marketing and sales.
If you’re passionate about building marketing programs that move the needle and excited to work in a dynamic, high-growth company - this is your opportunity.
You’ll collaborate closely with regional Sales leaders and the broader EMEA Go-to-Market Marketing team to ensure tight alignment on priorities, strategy, and execution - bringing regional focus to life through customer-centric and data-driven marketing.

Develop and execute integrated regional marketing plans based on the German marketing strategy, fully aligned with business objectives and Go-to-Market (GTM) priorities and strategy.
Drive omnichannel campaigns that create connected customer journeys, combining digital, social, and in-person experiences to generate net-new sales opportunities, accelerate pipeline, and deepen customer relationships - especially across key accounts and buying centers.
Plan and execute online and offline events, webinars, and thought leadership activities to engage strategic audiences, elevate brand visibility, and support business-critical deals.
Own end-to-end campaign execution - from ideation through activation and follow-up - leveraging targeted digital outreach, content syndication, and analytics to drive measurable impact.
Deliver data-driven insights to support strategic account engagement, audience segmentation, and tailored messaging - improving relevance, personalization, and customer satisfaction.
Monitor and measure campaign performance and ROI, using engagement and pipeline data to refine tactics and inform future planning with a focus on high-value activities.
Prepare and manage the regional marketing budget, ensuring smart investment allocation across programs and channels to maximize business outcomes.
Manage multiple projects with precision, prioritizing effectively to meet deadlines and budget requirements across diverse workstreams.
10+ years of relevant experience in field or regional marketing, with a strong track record of demand generation and pipeline contribution.
~ Demonstrated expertise in digital marketing and the orchestration of connected, omnichannel customer experiences across key accounts and segments.
~ Strong understanding of how to activate GTM strategies and translate business objectives into high-impact, targeted marketing programs.
~ Experience providing consultative input to senior sales leaders and driving alignment between sales and marketing initiatives.
~ Confident communicator and presenter with the ability to clearly convey complex ideas across marketing, sales, and executive stakeholders.
~ Deep knowledge of pipeline, revenue, and ROI metrics - and how to use data to optimize targeting, personalization, and campaign impact.
~ Excellent project management skills, including experience managing external agencies and cross-functional execution.
~ Our marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
All your information will be kept confidential according to EEO guidelines.

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