Join to apply for the Head of Marketing Analytics (m/f/d) role at Omio
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Join to apply for the Head of Marketing Analytics (m/f/d) role at Omio
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Company Description
Omio’s vision is to enable people to travel seamlessly anywhere, anyway. We are bringing all global transport into a single distribution system and creating end-to-end magical consumer journeys.
Omio allows users to compare and book trains, buses, ferries, and flights across Europe, the US, and Canada through a simple search on mobile, app, or desktop. We offer transparent pricing and easy booking, making travel planning simple, flexible, and personal.
We are the largest source of inventory with over 1000 suppliers in 39 countries. Our brands include Rome2Rio for global discovery. Omio powers ticketing and journeys, attracting over 900 million users annually. Our offices are in Berlin, Prague, Melbourne, Brazil, Bangalore, and London.
Our growing team of over 400 passionate employees from more than 50 countries shares the vision to create a single tool to help travelers worldwide.
Job Description
Effective marketing is key to our business success, driving high volumes of quality traffic. Our MarTech stack is sophisticated, with significant potential to grow our business.
The Marketing Analytics team collaborates with channel teams, providers, and vendors to maximize ROI on marketing campaigns. Your role involves managing provider relationships, ensuring accurate cost and revenue allocation, tracking marketing efficiency, and running experiments. You will lead a team of Marketing Analytics professionals and work closely with vendors and partners.
You will join at an exciting time as Omio expands into Southeast Asia and the Americas, with 3,500 carriers across various transport modes and a growing user base of 15 million monthly visitors.
Responsibilities
1. Collaborate with the CMO and channel leads to define marketing strategies.
2. Contribute to budget planning across channels.
3. Ensure comprehensive tracking integration with marketing platforms and stay updated on technological advancements.
4. Lead vendor selection and maintain relationships.
5. Provide insights on cost and revenue allocation to understand ROI at the campaign level.
6. Monitor and report on campaign performance for different audiences.
7. Support the development of a full funnel approach for customer acquisition in web and apps, working closely with Product and Tech teams.
Qualifications
* Leadership experience managing Marketing Analysts in a complex, multi-channel environment, with a focus on career development and mentorship.
* Proven ability to manage marketing budgets and vendor relationships, including contract negotiations.
* Deep knowledge of MarTech industry, including vendors and innovative approaches.
* Experience with experimentation in marketing campaigns and product development.
* Strong understanding of the Modern Data Stack, cloud architecture (especially GCP), and data systems.
* Expertise in handling large datasets, data modeling, SQL, and analytical languages like R/Python.
* Ability to lead teams through change processes effectively.
* Strong analytical skills, solution-oriented mindset, and a passion for working with numbers.
* Fluent in English; additional languages are a plus.
Desirable skills include familiarity with GA4, Adjust, Braze, GCP, experience in high-volume B2C, travel industry experience, and a relevant university degree with 7+ years of experience.
Additional Information
What’s in it for you?
* Impact: Influence how people travel through innovation and technology.
* Competitive compensation.
* Subsidized Urban Sports Club membership.
* Join a diverse team of over 45 nationalities.
Diversity
We value diversity and welcome applicants regardless of ethnicity, religion, nationality, sexual orientation, gender, age, or disability.
Hiring Process & Background Checks
We partner with Giant Screening for background checks after an offer is accepted. They will contact you to gather relevant information with your prior consent.
Scam Warning
Be cautious of scams impersonating Omio recruiters. We never request payment or sensitive info during the application process. Report suspicious activity to recruitment@omio.com.
Application
Interested? Apply here in English.
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