Job Description : Location: Hamburg Contract: Permanent About us With over 200 brands sold in nearly 180 countries, weu2019re the worldu2019s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, youu2019ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. About the Role The Head of Off Trade is a key leadership role. They set and drive the mid to long-term Commercial agenda in the Off-trade channel within Germany. They also set and deliver the financial and strategic growth targets across the customers in this channel. This role is responsible for leading a team of 5 direct reports across Key Account and Field force business in Germany, with a total team size of around 20 people. The Head of Off Trade role reports to the Commercial Director Germany. Leading this channel requires strong commercial competence, an agitator approach, and relentless persistence. You must play on the offense and challenge the status quo. This ensures we scale Diageou2019s current business with existing partners and unlock new opportunities with bold, ambitious, and creative thinking. The candidate must have strong leadership skills and a proven track record of delivering in complex and challenging roles. Key Responsibilities: Build a world class sales team Deliver the talent and organizational commercial capability agenda in order to attract, retain and develop the best commercial talent in the industry; Nurture empowered teams with a growth and ownership mindset Foster a collaborative team environment, promoting a culture of excellence and accountability Build the right set of commercial capabilities in the team, to win in the long-term (From insights into execution, Perfect in-store execution, Revenue and Trade Investment Management). Being a key member of the Commercial Leadership Team (CLT) and ensure a strong process to share insights and knowledge across the entire market Build and maintain a network outside the Germany Commercial organization. This network carries the voice of our Customers into internal forums, discussions, and decisions about pipeline and portfolio choices. Performance & Revenue Growth Management Strategic ownership of the Germany Off Trade business unit, including accountability for the direct P&L and delivery against the Commercial Strategy and important metrics including NSV, Market Share, GM, Cash. Enhancing present business operations and exploring new possibilities to foster future development. Deliver consistent business briefings to local senior management u2013 emphasizing timely measures to address issues to secure that we meet and surpass our financial and growth goals. Help steer and complete our long term RGM Agenda through optimized product availability and price and promo mix to improve revenue growth for the entire channel Drive clarity behind the role of each customer in delivering on our long term objectives Accelerating existing business and identifying and bringing to bear future sources of growth. Present regular business updates to local senior management u2013 including a clear bias to corrective action to ensure we meet and beat our financial and growth objectives. Go to market strategy Support teams in Annual Negotiations and Joint Business Planning by crafting joint business plans. These plans ensure great results for everyone and are driven by balanced investments linked to firm conditions for growth. Work closely with both Key Account and Field force team to ensure excellent sales execution in store Foster strong, collaborative relationship with our International Team Category Growth Strategy Develop and drive a long-term Trade Strategy across the set of German customers u2013 looking into how we differentiate and invest across our customers to truly drive growth Develop strong networks and relationships with our trade customers at senior management level About you 12 years of experience in commercial roles within FMCG blue chip multinationals An inspirational FMCG commercial leader who has successfully worked in a matrix and international environments Proven track record in driving sales capabilities across key areas such as Category Management, Revenue Growth Management and Customer Strategy Experience in leading and/or working closely with Field force teams and driving excellence in execution in store Commercial experience in the German off trade market is a must Fluent in English and German. Our Offer An inclusive company culture that puts employees and their development first A competitive salary with bonus, car allowance and many benefits that suit your lifestyle An industry leading parental leave policy u2026and of course, THE best colleagues! Flexible Working Statement Flexibility is key to our success. Talk to us about what flexibility means to you so that youu2019re supported to manage your wellbeing and balance your priorities from day one. Diversity statement Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that youu2019ll be welcomed and celebrated for who you are just by being you. Youu2019ll be part of an inclusive culture. You will also help build and champion it. This culture celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, approaches, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. Worker Type : Regular Primary Location: Hamburg Additional Locations : Job Posting Start Date : 2025-12-12 With over 200 brands sold in more than 180 countries, weu2019re the worldu2019s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers u2013 the brands weu2019re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and youu2019ll collaborate with talented people from all corners of the world. Together, youu2019ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and youu2019ll be empowered to be you. Just bring your ambition, curiosity and ideas, and weu2019ll celebrate your work and help you reach your fullest potential. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)