Vp, revenue marketing

VP, Revenue Marketing
Remote - United States

About the Role
The VP of Revenue Marketing owns the pipeline engine. This leader is responsible for demand generation, digital marketing, field marketing across North America and international markets, web as a platform and conversion asset, and industry events. Together with the VP of GTM Marketing, this leader co‑owns the new recurring bookings target and is accountable for pipeline volume, customer acquisition cost, and marketing‑sourced opportunity creation. This role focuses on the acquisition and pipeline motion. Customer advocacy, retention programs, and expansion marketing are owned by a dedicated peer function.

This is a roll‑up‑your‑sleeves role. The team is lean by design. AI is not a supplement here, it is the operating model. We are not hiring a leader who manages people managing tools. We are hiring someone who builds AI‑native systems, runs them, and raises the capability of everyone they work with.

You will also be a force multiplier for the broader marketing organization. The ability to uplevel others, share what you are building, and raise AI fluency across the team is as important as your individual output.

What you own
Demand Generation and Digital
You own the full demand generation motion: paid search, display, programmatic, SEO, and generative engine optimization. You define the strategy, set the cadence, manage agency relationships, and hold the pipeline number. You know how to build a demand engine, not just run one.

Content and SEO Infrastructure
This is a build, not an optimization. Blackboard is a recognized brand with strong visibility in AI‑generated answers but limited content authority driving organic traffic and domain citations. You will define the content strategy, set the production cadence, and establish the vendor and agency relationships needed to execute at scale. The goal is to close the gap between brand recognition and content credibility so that the brand showing up in AI answers also drives qualified traffic and pipeline. You understand that a handful of blog posts a month is hygiene. Real content authority requires volume, structure, and a point of view.

GEO and LLM Visibility
Buyers are increasingly starting their research in AI‑generated answers before they ever visit a website or speak to anyone in sales. Blackboard already shows up in those answers. Your job is to compound that advantage: more domain citations, more content trusted by LLMs as a source, and a structured approach to showing up in the specific prompts and themes your buyers are asking. You treat GEO as a first‑class channel, not a future consideration.

Field Marketing
You own field marketing coverage across North America and international territories. Every program runs against a documented pipeline target and ICP audience match. You work directly with the sales organization on lead quality, account‑based programs, and in‑market execution.

Web as a Platform and Conversion Asset
The website is where Blackboard's point of view lives. We are building a company with opinions about where teaching and learning technology is going, and the website is how those opinions reach the market. You own the strategy behind the site: content architecture, thought leadership programming, campaign landing pages, conversion optimization, and form conversion. You work with the web development team to ensure the site earns trust from both the humans who visit it and the AI systems that index it. Traffic that arrives should have somewhere meaningful to go.

Industry Events
You own the pipeline contribution model for third‑party conferences and regional field programs. Selection, targeting, and post‑event attribution are all part of your remit. No event runs without a pipeline target and a measurement plan.

AI‑Native Campaign Execution
You do not brief an agency and wait. You build. You use AI to research, draft, test, and iterate at a pace a traditional team cannot match. You treat AI as a system, not a shortcut. You build automations, run campaigns with AI‑assisted workflows, and actively share what you are building with the people around you. Raising AI fluency across the marketing function is part of the job, not a side responsibility.

What This is Not
This role leads a focused team of full‑time marketers and contractors, with more capacity built around AI tooling and agency partnerships. The org is designed for leverage, not volume. As the business scales, so does the team. The right candidate sees the current structure as an opportunity to shape how the function grows, not a limitation on what is possible.

AI handles the volume. You own the judgment, the strategy, and the relationships. That is not a constraint. It is what makes this role interesting.

What You Bring
You approach AI the way the best operators do right now: not as a tool you use on the edges, but as a system you build around. You have created workflows, automations, and campaigns with AI that produced output a traditional team your size could not have matched. You can show the work.

You understand demand generation and content strategy as a connected motion, not separate functions. You know the difference between content that fills a calendar and content that builds authority and drives pipeline. You have managed agency relationships and held them accountable to outcomes.

You are a builder by nature. You move fast, make decisions with incomplete information, and course correct when the data tells you to. You do not wait for a perfect brief or a full team to start producing. You figure out what needs to exist and you create it.

Why This Role
The brand has recognition. The LLM visibility is already ahead of where most companies start. The content infrastructure, the SEO authority, the demand engine: those are yours to build. You will have direct line of sight to the CMO, real ownership over pipeline, and the chance to shape how one of the most recognized brands in education technology shows up in the market during one of the most interesting moments in the company's history.

Required Skills and Experience

Built AI‑native workflows, automations, and campaigns that produced output a traditional team could not have matched, with examples to show

Owned a pipeline number and held demand generation accountable to documented targets

Run paid search, display, programmatic, SEO, and GEO as a connected demand engine across North America and international markets

Hands‑on experience with marketing automation platforms (HubSpot, Marketo), CRM (Salesforce), and intent and ABM platforms (6sense, Demandbase or similar)

Built (not just optimized) content and SEO infrastructure from a starting point of brand recognition without content authority

Treated GEO and LLM visibility as a first‑class channel with a structured approach to domain citations and prompt coverage

Owned web strategy: site architecture, campaign landing pages, conversion optimization, and form conversion, working closely with web dev and analytics

Run a pipeline contribution model for third‑party conferences and regional events including budget, selection, and post‑event attribution

Co‑owned a bookings target with a peer marketing leader and operated in a lean team built for leverage, not volume

Fluent with attribution and analytics tooling (Bizible, Dreamdata, HubSpot reporting, or equivalent) and comfortable defending the pipeline number in front of Sales and Finance

Raised AI fluency in the people around you by sharing what you are building

High agency, adaptive learning, clear communication, intellectual humility

Fluency in written and spoken English

About Blackboard
Blackboard advances teaching excellence and unlocks the full potential of technology to deliver meaningful outcomes. We empower institutions to deepen connections between educators and learners, inspire engagement, and drive long‑term academic success across the full learner journey. For more information, please visit www.blackboard.com.

Salary
The expected salary range for this position is $205,000 - $245,000. The range reflects base salary only and does not include additional compensation such as company bonus or benefits. Placement within the pay range will depend on a variety of factors, such as experience, skills, internal parity, and location.

Legal & Employer Information
Candidates must be legally authorized to work in the country where the role is based at the time of hire and must maintain that authorization for the duration of employment. The company does not provide visa sponsorship or immigration support for this position.

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.

Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.

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