We want you to:
* Define and deliver the European experiential roadmap aligned with product launches, retail strategy, and brand KPIs.
* Lead concept development, production, and on-site execution of flagship events, launches, test drive programs, pop-ups, and VIP experiences across multiple markets.
* Design and enhance experiential elements across Genesis Studios, dealer networks, and service touchpoints to drive conversion, retention, and NPS.
* Select, brief, and manage agencies and suppliers; negotiate commercial terms and oversee delivery quality and SLAs.
* Collaborate closely with PR, Digital, CRM, Product, Sales, and Global Creative to ensure consistent storytelling and seamless customer journeys.
* Define KPIs, capture customer feedback and engagement data, measure ROI, and continuously optimize concepts and formats.
* Own budgets, timelines, risk management, and post-event reporting, ensuring GDPR-compliant data capture and legal alignment.
* Develop playbooks, toolkits, and training to enable consistent premium execution across European markets.
About you:
* Degree in Marketing, Events, Business, or a related field.
* 5+ years of experience in experiential marketing, brand activation, events, or customer experience with multi-market delivery.
* Proven track record in premium automotive, luxury, lifestyle, or high-end retail environments.
* Strong expertise in event design and production, project management, agency leadership, and budget ownership.
* Solid understanding of premium brand standards, European market dynamics, retail experience design, and GDPR-compliant data capture.
* Analytical mindset with experience measuring brand lift, NPS, conversion, and ROI.
* Fluent in English; German or additional European languages are a plus.
* Hands-on, calm under pressure, detail-oriented, and driven by a strong hospitality mindset.
Rewards and Benefits
* A competitive salary and benefits package
* Flexible working hours and a hybrid working policy
* Continued learning and professional development
* Car sharing and lease mobility program
* Complimentary daily lunch at our canteen and subsidized breakfast options
* Complimentary fitness facility and the opportunity to join various sporting clubs
* Highly international working environment