At TheFamilyGroup, we build a house of brands for families – from baby to teenage years. Our ambition is to become the company behind the most loved kids & family brands in Europe.
We are already operating multiple brands with double-digit million revenue and strong growth.
Now we’re taking the next step:
Building an in-house performance marketing engine that outperforms any external agency. This role is not about simply managing campaigns. It’s about building and scaling our growth machine.
Tasks
* Own and manage performance marketing across multiple brands (Meta, Google, TikTok)
* Plan, execute and optimize campaigns with clear ROI focus
* Build a structured testing framework (creatives, hooks, audiences)
* Work closely with brand teams to develop high-performing creatives
* Analyze performance deeply and derive actionable insights
* Scale winning campaigns and systematically improve CAC
* Set up and improve tracking & attribution (Shopify, GA4, etc.)
* Think in funnels and customer journeys, not just channels
* Contribute to building our internal performance marketing setup
Requirements
* multiple years experience in performance marketing (ideally D2C)
* Strong hands-on experience with Meta Ads (must-have)
* Solid understanding of Google Ads (Search & Shopping)
* Analytical mindset and strong data understanding
* Experience with testing frameworks and iterative optimization
* Strong interest in creatives and what makes them perform
* Entrepreneurial mindset – you want to build, not just execute
Nice to have:
* Experience with Shopify
* TikTok Ads experience
* Understanding of attribution and tracking setups
Benefits
* Build the performance engine of a fast-growing multi-brand company
* Work directly with experienced serial founders
* High ownership and real impact from day one
* Fast learning curve across different brands and audiences
* Dynamic, no-corporate environment
* Competitive salary + upside potential
If you want to build something instead of optimizing someone else’s account, we’d love to hear from you.
Letsss gooooo!