Frontline Activation Senior Brand Manager Coke TM Germany
Position overview and responsibilities based on the provided description. The role focuses on localizing central brand strategy and activation plans for the Germany market, managing agencies and networks, and driving brand power through local insights and data-driven decisions.
Overview
The Frontline Marketing Brand Manager is responsible for driving brand & business performance including localizing central brand strategy and activation plans for the local market. This role will ensure strong local relevance, champion marketing transformation, manage agencies and networks, and lead selected innovation processes. The role requires a deep understanding of local consumer insights and the ability to translate data into actionable insights to drive brand power and value.
Responsibilities
* Localized Brand Strategy & Amplification: Ownership and development of localized brand strategy, campaigns and activation for the Germany market, with potential Year-To-Go (YTG) acceleration & mitigation plans. Includes managing campaigns & activations, selected innovations, national promotions, packaging and experiential marketing and events. Ensure and champion strong local relevance across marketing activities in line with the central marketing agenda.
* Consumer understanding & analytics to support decision making: Champion interpretation of consumer data and build understanding of local insights in collaboration with Human Insights team to drive actionable results. Track brand and project performance through data analysis, converting KPIs into insights and actions for reports and presentations (e.g. monthly performance reports, market analysis).
* Agency & Network Management: Manage agencies and networks. Contract and amplify marketing assets in collaboration with EPICS team for the market.
* Budget Management: Manage brand program budgets and timelines to drive flawless execution, monitor ROI, and hit all milestones on time and within budget.
* System cross-functional Leadership: Lead cross-functional teams on work assignments, providing direction and managing timelines to achieve KPIs.
* Support to Marketing Director: Support the country Marketing Director on cross-functional initiatives and tasks aligned with brand priorities.
Qualifications
* Bachelor’s degree required.
* 7+ years of proven experience in brand management and local marketing activation (end-to-end project delivery). Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf).
Functional Skills
* Strong analytical skills with the ability to interpret data and translate it into actionable insights.
* Ability to understand and leverage business, finance and commercial insights, and identify needs for campaign localization or customization as necessary.
* Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver high quality on time.
* Ability to adapt to changing environments and correct course in due time; scenario planning thinking.
* Excellent communication and presentation skills.
* Ability to work collaboratively with cross-functional teams and external partners; ability to influence and negotiate with internal and external stakeholders.
Skills
* Brand Management
* Marketing
* Campaign Development
* Brand Activations
* Analytics
* Cross-Functional Teamwork
Employment details
* Annual Incentive Reference Value Percentage: 15
* Seniority level: Not Applicable
* Employment type: Full-time
* Job function: Marketing
* Industries: Manufacturing, Food and Beverage Manufacturing, and Food and Beverage Services
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