Purpose
Develop industry leading creative solutions for assigned concept or category, to create a highly relevant, desirable and clear adidas brand image, from sell in to sellout (consumer-facing)
Key Accountabilities
* Lead the Creative development for concept or category across multiple consumer touchpoints, from 2D to retail to digital
* Develop concepts and creative strategies that fulfill objectives of category, concept, briefs
* Collaborate with Product Design team to ensure holistic storytelling
* Collaborate with cross-functional team members to ensure consumer- and brand focus
* Lead the execution of creative strategies to ensure end to end creative excellence from sellin to sellout (consumer-facing)
* Direct variety of creative resources (agencies, freelancers, writers, photographers, etc) on creative execution to ensure holistic creative excellence
* Review and approve production stages of creative execution
* Maximise results within given budget and timeframes
* Participate in creation of annual and long-term Creative Direction strategies
* Present and communicate creative solutions with clarity, effectively selling in ideas to variety of stakeholders
* Identify opportunities of improvement and change, and initiate own proposals/projects
* Seek out new Design resources that can deliver world class results
Key Relationships
* Design Directors, Creative Directors
* Product Designers
* Brand Communications
* Retail, C2C
* Product Teams
* External Creative Resources (agencies, freelancers, photographers, etc)
Knowledge, Experience and Capabilities
* IT skills: Excel, Word, PowerPoint: advanced /Outlook
* Design apps: expert
* Strong visual and verbal skills with the ability to create impactful/exciting visuals
* Art Direction of photoshoots, pre-press reviews and approvals
* Language: English: excellent
* Another European language: fluent
Qualifications
1. Under-graduate level Design education or combination thereof
2. Solid education and advanced experience in the creative development of communication tools
3. At least 6-8 years experience in Sporting Goods/Fashion Industry or Design on managerial level
4. Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)
5. Passion for adidas and it’s mission
6. Passion for sports, culture, design