About usImagine a world where every small business has
the power to thrive. That's the world we're building at iwoca.
Small businesses aren't just statistics – they're the heartbeat of
our communities, the character of our high streets, and the engine
of our economy. Since 2012, we've revolutionised how these
businesses access finance, turning what was once a lengthy,
frustrating process into something remarkable: funding that's fast,
flexible, and actually works for modern businesses.Our impact
speaks for itself: we've provided billions in funding to more than
150,000 businesses across Europe, making us one of the continent's
leading fintech innovators. But we're just getting started. Our
mission? To empower one million businesses with the financial tools
they deserve.We combine cutting-edge technology and data science
with genuine human understanding to make finance feel less like a
barrier and more like a superpower. Whether it's managing cash flow
or seizing unexpected opportunities, we ensure businesses get the
funds they need – often within minutes.Our marketing team is a
blend of creative and data-driven experts. You'll work alongside
three content & organic specialists and our performance
marketing lead with a shared mission: to build a world-class,
in-house marketing function. We are taking the reins from our
external agency, and this role is key to that evolution. Your focus
will be on owning Paid Search, scaling our growing Paid Social
activities, and experimenting across a diverse channel mix that
includes direct mail, partnerships, and more.TasksWe're looking for
a Senior Performance Marketing Manager with at least 8 years of
hands-on experience in paid search or paid social. This role
requires a strategic thinker who can take full ownership of our
paid channels, driving growth through continuous testing and
optimization. You should bring a strong analytical mindset, with
the ability to manage budgets effectively and make data-driven
decisions to improve performance. Collaboration is key, as you'll
work closely with other teams and play an active role in mentoring
junior performance marketing colleagues.The role will
include:Strategy & Optimization:Development and execution of
the semi-annual channel strategy in alignment with overarching
company objectives.Responsibility for budget planning, forecasting,
and achievement of performance targets (CLTV, ROAS).Design,
prioritization, and evaluation of A/B tests to drive continuous
performance improvements.In-depth data analysis to identify growth
opportunities and efficiency levers.Performance Accountability:Full
responsibility for campaign performance and the quality of weekly
and monthly reporting.Management and adjustment of bidding
strategies (e.g. tROAS, tCPA) to maximize ROI.Proactive campaign
management based on performance data and strategic
priorities.Mentorship & Collaboration:You share your knowledge
and learnings with the team and contribute significantly to
enabling our juniors to develop continuously.Close collaboration
with other teams (SEO, CRM, Web, Design) to ensure a holistic
marketing strategy.Main point of contact for the concept and
briefing of new creatives.Stakeholder Management:Regular
communication of performance, learnings, and strategic plans to the
team lead and other stakeholders.Profile5–8 years of solid
experience in performance marketing with a proven track record of
scaling Paid Search and Paid Social campaigns.Deep strategic
understanding of auction dynamics, bidding strategies, audience
segmentation, and attribution models.Excellent analytical skills
and experience working with large datasets and visualization tools
(e.g, Looker).Experience in planning and evaluating complex A/B
tests.Ability to think strategically while remaining hands-on in
execution.Fluency in German is required.Bonus:Experience mentoring
less experienced colleagues.Relevant background in fintech or
lending.The cultureAt iwoca, we prioritise a culture of learning,
growth, and support, and invest in the professional development of
our team members. We value thought and skill diversity, and
encourage you to explore new areas of interest to help us innovate
and improve our products and services.We offerA smart, motivated
and international team (we represent over 35 different
nationalities) with ridiculous growth-mindset.26 days of vacation a
year plus a free day for your birthday.One-month fully paid
sabbatical after 4 years.Mental health support with direct access
to certified psychologists via our partner OpenUp.iwoca takes over
a ski chalet in winter so that you and your team can ski or
snowboard (and work) for a week. During summer we are drawn to the
sun. We've been to France, Italy, Spain, and further afield.Access
to the gym membership program, €25 for either Fit711 or Urban
Sports Club.€25 contribution towards the Deutschlandticket.Company
Pension with Canada Life.Great office locations. In Frankfurt in
the beautiful Ostend, our Berlin office is located centrally at
Hackescher Markt.A paid volunteer day that gives you the
opportunity to invest time to support a charity of your
choice.Corporate Benefits discounts.'iwocans' also benefit from
fully stocked fridges in our offices with whatever is needed to
strengthen them. There are snacks (both healthy and less healthy)
for the whole day.And to make sure we all keep learning, we offer:A
learning and development budget for everyone, including a book
budget.Learning German budget.Company-wide talks with internal and
external speakers.Access to learning platforms like
Treehouse.