SCAYLE is one of the fastest-growing enterprise commerce platforms in the world and empowers global B2C brands like Harrods, Manchester United, Deichmann, Fielmann, and s.Oliver to create outstanding customer experiences with one unified backend. With its flexible and intuitive technology, it drives differentiation and growth in commerce. SCAYLE is part of the ABOUT YOU Group.
As a Lead Product Marketing (m/f/d), you will take full ownership of the product marketing strategy as an individual contributor. In this role, you will operate independently, shaping priorities, messaging, and go-to-market strategies from day one. You translate technical platform capabilities into tangible business value for enterprise customers and play a key role in defining and building the Product Marketing function from the ground up.
Responsibilities
1. Develop go-to-market strategy for enterprise and B2B audiences
2. Craft clear, compelling messaging, positioning, and product narrative that differentiates products and features by understanding customer needs, product roadmap, market trends, and competitive forces
3. Produce sales enablement materials, case studies, playbooks, and pitch decks to drive adoption
4. Launch and optimize market programs by aligning Product, Marketing, Sales, and Support, defining target segments, key messaging, and distribution plans
5. Build business cases for marketing initiatives, define KPIs, set targets, and collaborate with Finance and Data teams to track metrics like LTV and CAC and report impact weekly, quarterly, and annually
6. Support annual marketing planning, track progress against objectives and generate ideas to close gaps and scale growth
7. Analyze market trends, competition, and customer data to optimize GTM strategies
Requirements
8. Minimum 6 years in product marketing, marketing, or product roles, ideally in B2B SaaS
9. Strong understanding of enterprise customers and complex sales cycles
10. Proven experience developing messaging, positioning, and enablement materials
11. Ability to translate technical features into business outcomes
12. Analytical mindset and data-driven decision making
13. Excellent communication skills with strong attention to detail
14. Self-starter with hands-on mentality in fast-moving, high-growth environments
Benefits
15. Hybrid working
16. Täglich frisches Obst
17. Sportkurse
18. Exklusive Mitarbeiter Rabatte
19. Kostenlose Getränke
20. Sprachkurse
21. Company Events
22. Relocation Unterstützung
23. Mobilitätszuschlag
24. Zentrale Lage
25. Flexible Arbeitszeiten
26. Betriebliche Altersvorsorge
27. Weiterbildungs- angebote
28. Hunde erlaubt
29. AY Academy
30. Feedbackkultur
31. Firmenfahrrad
YOU ARE THE CORE OF OUR COMPANY
We take responsibility for creating an inclusive and exceptional environment where all genders, nationalities and ethnicities feel welcomed and accepted exactly as they are. We believe that a diverse workforce essentially contributes to the ABOUT YOU culture. In order to maintain talent and diversity, we emphasize the care for physical health, mental health and overall well-being. Our values and work ethics essentially contribute to our brand mission: empower acceptance and shape an inclusive, fair and circular fashion culture.
We are looking forward to receiving your application – preferably via our online application portal! Thus, we can ensure a faster process and for you it is very easy to upload your application documents.