The Business Lead (d/f/m), Small Dealer Groups (SDG) is responsible for leading the team overseeing and driving the performance of our Small Dealers' business.
In this role, you will manage a team that manages vendor relationships, ensures quality standards, and collaborates closely with internal teams such as Sales Controlling and Sales Data to optimize campaign performance, identify revenue opportunities, and improve ROI.
The role requires a strategic leader who can effectively guide and steer business performance and manage a team of 60-70 call center agents across multiple vendors engaged in this segment.
The ideal candidate is analytical, focused on achieving measurable impact, and skilled in vendor and relationship management..
Your Key Responsibilities :
1. Business Performance & Revenue Growth
Develop and implement strategies to drive revenue growth within the SDG segment.
Collaborate with Sales Controlling to analyze key performance indicators and ensure business goals are met.
* Work with the Sales Data team to leverage insights for improving campaign performance and identifying new revenue potential.
* Optimize operational efficiency and maximize ROI with vendors.
2. Segment Strategy & Steering
* Lead and define the end-to-end segment sales strategy for SDG across the full funnel (Activation → Retention → Upsell/Winback) and across all relevant channels (Sales/Call Center, Self-Serve, Marketing, In-Product, Customer Service).
* Define and evolve the SDG segmentation model (e.g., potential, maturity, price sensitivity, churn risk) and translate it into coverage & routing rules (which customers are served by whom, with what cadence and which proposition).
* Set the segment operating plan (quarterly/monthly): targets, priorities, budget guardrails, product/package focus, and capacity planning across channels
* Identify and drive revenue and margin levers (pricing/discount governance, packaging, upgrade paths) and ensure alignment with overall commercial strategy.
* Establish and maintain a single source of truth for SDG performance (KPIs, dashboards, definitions), ensuring consistent steering across Sales, Marketing, CRM and CS.
* Drive business cases for new initiatives (e.g., new packages, automated journeys, self-serve improvements) and own rollout, adoption and impact tracking.
3. Vendor & Quality Management
* Oversee and manage relationships with external vendors handling SDG dealer operations.
* Ensure vendor compliance with quality standards, contractual agreements, and performance benchmarks.
* Develop and implement quality assurance measures to improve the effectiveness of sales operations.
* Conduct regular performance reviews and provide actionable feedback for vendor optimization.
4. Sales Excellence & Campaign Optimization
* Identify opportunities to enhance sales campaigns, improve conversion rates, and increase overall profitability.
* Work closely with call center teams to improve efficiency and ensure high-performance sales execution.
* Drive initiatives that enhance customer engagement and experience within the SDG segment.
5. Cross-functional Growth & Lifecycle Management (Marketing, CRM, Customer Service)
* Lead cross-functional initiatives with Marketing to increase SDG pipeline quality and conversion through joint campaign planning, offer testing, lead scoring, and channel mix optimization.
* Own the SDG CRM strategy together with CRM/RevOps: lifecycle journeys (onboarding, nurture, reactivation, churn prevention), trigger-based communication, and governance for data quality & consent.
* Partner with Customer Service / Customer Success to improve post-sale outcomes (time-to-value, issue resolution, product adoption), reduce churn drivers, and create structured feedback loops into Sales playbooks and product improvements.
* Align on handover rules and SLAs between Sales/Call Center and CS (e.g., escalation paths, renewal responsibility, winback ownership) to ensure a seamless customer experience.
* Run a regular growth cadence (weekly/monthly) with Marketing/CRM/CS including experimentation roadmap, KPI review, and prioritization of cross-functional initiatives.
6. Leadership & Team Management
* Lead, mentor, and develop a team of 60-70 call center agents in collaboration with vendors.
* Foster a high-performance culture by setting clear objectives, providing ongoing coaching, and ensuring accountability.
* Encourage innovation and process improvements to enhance overall team performance.
Your Qualifications & Skills:
* Bachelor's or Master's degree in Business Administration, Sales, Marketing, or a related field.
* 5+ years of experience in sales leadership, vendor management, or a related role within SDG sales or dealer management.
* Strong analytical and data-driven mindset with experience working with sales performance metrics.
* Proven ability to manage and optimize vendor relationships.
* Experience in optimizing large-scale call center operations and managing large sales teams is highly desirable.
* Excellent communication, negotiation, and stakeholder management skills.
* Ability to drive change, implement strategic initiatives, and lead cross-functional collaborations.
* (Business) Fluent in German and English
Why Join Us?
* Opportunity to lead a high-impact segment
* We champion a culture of collaboration, mentorship, and professional development. We support flexible work models and hybrid schedules to help you thrive both professionally and personally.
* Ability to influence business strategies and make data-driven decisions that shape our SDG business growth.
If you are a results-oriented leader with a passion for sales excellence and business performance, we invite you to apply for this exciting opportunity!