OverviewThe Campaign Manager is responsible for leading and executing strategic marketing activations and tactical campaigns across own and paid channels, ensuring campaigns achieve consistent impact across Scandic markets while respecting local market nuances. The role connects strategy, tactics, creative execution and cross-functional teams to drive commercial growth.The Campaign Manager initiates marketing activations and campaigns based on the One Scandic Marketing plan. The core focus is working across the global organization, reporting to the Marketing Director, serving as the operational lead for coordinated marketing communications or advocacy initiatives that span multiple countries, regions and markets. Proactive, collaborative and timely work are key features of this role.Campaign scopeAccording to commercial business objectives and the Marketing plan, set campaign scope and briefs based on budget and integrate relevant KPIs. Ideate and implement comprehensive campaign strategies and timelines enabling efficient campaign execution across multiple markets simultaneously, often with varying levels of marketing maturity.Campaign project leading and process designStructure and organize consistent workflows with resources across the Marketing department. Collaborate with creative teams to develop visually appealing and impactful marketing assets and ensure timely and cost-effective campaign completion.ExecuteDrive channel mix in line with brand positioning and strategy, amplifying impact through coordination, preventing fragmentation while enabling agility and ensuring the organization speaks with a coherent voice to global audiences.Develop and OptimizeTest, measure, report and evaluate based on (unified) data sources to build insights, monitor campaign performance and measure (M)ROI. Prepare and present campaign reports and insights to stakeholders, highlighting key findings and recommendations. Use company systems and tools to capitalize on relevant data, building insights underpinning campaign cases. Identify opportunities for campaign improvements and implement strategic adjustments as needed.On-brandMaintain and stay consistent with brand positioning and on-brand communication strategy. Stay updated with marketing trends, technologies and best practices to drive campaign innovation.Evaluating & reportingUse key metrics and data to build insights to learn and improve campaign setup and formats, from internal to consumer perspective. Facilitate reports and follow-ups based on unified data sources.Marketing general: Actively contributing to the overall Marketing delivery by supporting prioritized initiatives and tasks based on organizational needs.Required ExperienceManagerBerlinHybridKey SkillsHR & PayrollInstrumentCorporate SalesCorporate Risk ManagementAdministrative ServicesDatabase AdministrationEmployment Type : Full TimeExperience: yearsVacancy: 1 #J-18808-Ljbffr