Job Description : About us From Arthur Guinness to Johnnie Walker, our business was founded on people of outstanding character, and in 250 years, that has not changed. Weu2019re the worldu2019s leading premium alcohol company. Our brands are industry icons including Johnnie Walker, Baileys, Smirnoff, Ketel One vodkas, Captain Morgan, Don Julio, Tanqueray and Guinness. Our success is thanks to the strength of our people, in every role. That's why we trust them with our legacy and why we reward them with the career-defining opportunities that they deserve. Role Dimensions Innovation is the heart of Diageo and plays a key role in brand building enabling brands to improve equity, access new consumers and occasions as well as enticing premiumisation and crafting incremental value for our customers. You will play a meaningful role in translating the Northern European innovation pipeline into a commercial reality. You will achieve this through concept and design, commercialization of each project, and supervision of a perfect activation across all touchpoints. The role works closely with the European Innovation, Sales, and Marketing teams throughout all the process. Top Accountabilities Functional: Our customers and the trade are encouraged by our innovation agenda u2013 the pipeline is rooted in our customer, consumer and market insight and opportunities. You will ensure all innovation has clear consumer and customer needs. Clear thought through Commercialization u2013 Lead the commercialization of our innovation pipeline, working with marketing and sales to ensure our organization is set up for commercial success with all launches. Outstanding launches u2013 our execution is the envy of our peers. You will work with a cross-functional team of Brand, Activation and NRM to lead excellent launch, champion and exit plans, interventions when needed and ensure we deliver our AOP. This should include a three-year plan at launch. Supervise and Review Execution u2013 Partner with Marketing to ensure clear review and course accurate where needed for all Northern Europe launches. Support the development of the innovation strategy with the Northern Europe LT and work closely with the innovation team in Europe to develop a robust pipeline Internal and external teamwork u2013 D elegate effectively and influence across levels to make things happen. Creative Problem solving u2013 You can find solutions for business challenges and ensure internal barriers do not get in the way of external success. Commercial Expertise You have a deep understanding of customer needs, and can use this insight to develop your projects. About you 4-6 years commercial experience u2013with a consistent track record in business delivery Ability to work with ambiguity and at pace with multiple projects. Outstanding ability to build and nurture genuine relationships based on mutual trust and respect. Successful management of senior team members at all levels, contributing to strong and positive outcomes. A history of working across media, digital, experiential, PR, culture, social and with external agencies. Our Offer An inclusive company culture that puts employees and their development first A competitive salary with bonus and many benefits that suit your lifestyle An industry leading parental leave policy u2026and of course, THE best colleagues! Celebrating our inclusive and diverse culture is core to Diageou2019s purpose of u201ccelebrating life every day everywhereu201d. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions. Donu2019t let anything stop you from applying! Worker Type : Regular Primary Location: Hamburg Additional Locations : Job Posting Start Date : 2025-08-08 With over 200 brands sold in more than 180 countries, weu2019re the worldu2019s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers u2013 the brands weu2019re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and youu2019ll collaborate with talented people from all corners of the world. Together, youu2019ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and youu2019ll be empowered to be you. Just bring your ambition, curiosity and ideas, and weu2019ll celebrate your work and help you reach your fullest potential. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)