Vice President Traffic Acquisition (All Genders)More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.We're on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.Join us as Vice President of Traffic Acquisition (All Genders) and lead high-impact, data-driven strategies to fuel our growth. In this pivotal role, you'll scale acquisition across digital, offline, and CRM, driving profitable customer engagement. As a senior leader in the organization, you will collaborate with cross-functional teams to shape and execute innovative strategies that give us a competitive edge in e-commerce.Key ResponsibilitiesTraffic Acquisition:Develop and implement a comprehensive traffic acquisition strategy that spans digital, offline/ATL, and CRM channels.Continuously identify and test new growth levers to drive scalable, high-quality traffic with strong ROI.Oversee performance marketing channels, including paid search, paid social, programmatic advertising, and affiliate marketing.Optimize campaigns to maximize ROI, ensuring efficient customer acquisition costs.Offline and ATL Campaign Management:Lead offline marketing initiatives such as TV, radio, OOH, and print to enhance brand visibility and drive incremental traffic.Manage Retail Media relationships with our suppliers, positioning our in-house agency zooMedia Services as the agency of choice.Work with Marketing Intelligence Teams to develop and refine attribution models to measure and optimize ATL campaign effectiveness.CRM and Retention Marketing:Develop robust CRM strategies to nurture customer relationships, enhance retention, and increase CLV.Leverage data and insights to create personalized marketing campaigns that drive customer loyalty.Data-Driven Decision Making:Utilize analytics and insights to monitor channel performance, identify trends, and inform decision-making.Develop reporting frameworks to provide visibility into key metrics such as traffic, conversion rates, and CLV.Team Leadership and Development:Scale and inspire a high-performing acquisition team, fostering a culture of innovation and relentless optimization.Provide mentorship and development opportunities to ensure continuous team growth.Cross-Functional Collaboration:Partner with product, analytics, merchandising, and customer experience teams to ensure cohesive execution of acquisition strategies.Align efforts with company goals to deliver exceptional business results.Qualifications include 10+ years in high-growth digital marketing or traffic acquisition, with a proven track record of driving profitable customer growth at scale. Strong expertise in digital marketing channels, offline/ATL campaigns, and CRM/retention strategies is required, along with a data-driven mindset and proficiency in analytics tools. Leadership skills, strategic thinking, and excellent stakeholder management are essential. Experience in e-commerce or related industries is highly desirable.Additional Information:With over 1,000 passionate professionals across 6 European offices, we believe our success stems from collaboration and leveraging our international strengths. Our work setup is hybrid: 60% in-office, 40% remote. Benefits include a 20% shop discount, training, team events, 28 vacation days, corporate gym rates, and a company mobile phone.Learn more about zooplus and our culture through our website, LinkedIn, Instagram, TikTok, and YouTube. zooplus is committed to equal opportunity, valuing diversity and inclusion. #J-18808-Ljbffr