Job Responsibilities :
The Marketing Director will define, lead, and execute the regional marketing strategy across Europe, driving brand growth, demand generation, and commercial impact. This role blends strategic leadership, brand storytelling, performance marketing, and data driven decision making, while building and inspiring a modern, high performing marketing organization.
Reporting closely to Global Marketing and Regional Sales leadership, the Marketing Director will translate global strategy into impactful regional execution, ensuring the brand consistently resonates with gaming communities, partners, and consumers across key European markets.
1. Strategy, Brand & Go‑To‑Market Leadership
1. Define and lead the regional marketing strategy, aligned with company mission, brand positioning, and commercial objectives.
2. Own and evolve the regional go‑to‑market strategy in close collaboration with Global Marketing, Regional Sales, and Business Management teams.
3. Research and define target audiences, consumer insights, and priority growth opportunities across markets.
4. Drive brand awareness and demand generation as top strategic priorities across all initiatives.
5. Act as a senior brand storyteller, ensuring a clear, compelling and consistent narrative across internal and external touchpoints.
6. Champion innovation by continuously testing, learning, and optimizing marketing execution, messaging, and channels.
2. Integrated Marketing Execution
7. Lead regional execution across brand, digital, retail, PR, social, influencer, esports, and partnership marketing.
8. Develop and execute regional retail strategies and launch plans in close collaboration with Sales leadership.
9. Effectively leverage social media and influencer ecosystems as high‑impact growth channels.
10. Position the regional marketing team as trusted category experts and strategic consultants to both endemic and non‑endemic partners.
11. Oversee regional PR, communications, and community engagement to ensure alignment with brand values and tone of voice.
12. Drive meaningful co‑marketing initiatives that expand reach, relevance, and impact.
3. Budget Ownership, Performance & ROI
13. Own, plan, and manage the full regional marketing budget, including headcount, agency spend, and media investment.
14. Act as the Directly Responsible Individual (DRI) for budget optimization, scenario planning, and financial governance.
15. Define and track clear KPIs across all marketing activities, including brand health, pipeline contribution, and ROI.
16. Leverage data, analytics, and AI‑enabled insights to evaluate performance, forecast outcomes, and improve decision‑making.
17. Establish a continuous performance culture through dashboards, reporting, experimentation, and optimization.
4. Leadership & Organization Development
18. Build, lead, and develop a modern, flexible, and future‑ready marketing organization.
19. Inspire, coach, and guide the team through ambiguity while maintaining clarity on strategy, priorities, and KPIs.
20. Define clear roles, responsibilities, and performance expectations across all marketing functions.
21. Foster a culture of accountability, creativity, collaboration, and continuous improvement.
22. Partner closely with Global and Regional Sales, Finance, and Marketing leaders to mobilize resources and deliver shared objectives.
23. Lead mid‑ and long‑term capability development, including best‑practice sharing across regions and global stakeholders.
5. AI, Data & Marketing Technology Enablement
24. Embed AI‑driven tools and insights into campaign planning, content development, performance analysis, audience targeting, and marketing automation.
25. Promote responsible and effective use of generative AI to improve speed‑to‑market, creativity, personalization, and operational efficiency.
26. Leverage data and advanced analytics to inform strategy, uncover consumer insights, and optimize real‑time performance.
27. Drive adoption of modern marketing technology stacks (CRM, analytics, media, content, and automation platforms).
28. Ensure teams are trained and empowered to use AI and data as core capabilities, not add‑ons.
Pre-Requisites :
Professional Experience
29. 15+ years of marketing experience, with at least 5 years in a senior leadership role managing large, cross‑functional teams.
30. Proven experience leading brand strategy, digital marketing, social media, media planning, creative development, and PR.
31. Strong background in managing complex brand environments across multiple markets and channels.
32. Demonstrated success managing substantial marketing budgets with a strong focus on ROI and performance.
33. Experience working closely with both brick‑and‑mortar and digital retail partners.
34. Gaming industry experience required; consumer electronics experience strongly preferred.
35. Experience collaborating across the UK, Germany, and France markets.
Skills & Capabilities
36. Strategic, commercially minded leader with strong analytical and problem‑solving skills.
37. Exceptional communication and storytelling abilities, able to translate complex ideas into clear, compelling narratives.
38. Strong stakeholder management skills with the ability to influence across cultures, geographies, and seniority levels.
39. Entrepreneurial mindset with a test‑and‑learn approach and the ability to thrive in fast‑paced environments.
40. Highly organized, able to manage multiple priorities while maintaining focus and execution excellence.
41. Comfortable using AI, data analytics, and digital tools as core enablers of modern marketing leadership.
Leadership Mindset
42. Customer‑first and brand‑driven leader who role‑models company values.
43. Collaborative, inclusive, and empowering people leader.
44. Curious, adaptable, and forward‑looking, with a passion for innovation and continuous improvement.
45. Authentic advocate for gaming culture and community.
Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.
Are you game?