Head of Marketing Germany (m/w/d)
At VIATRIS we act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs. Viatris empowers people worldwide to live healthier at every stage of life. We do so via: access, leadership, and partnership, providing high‑quality trusted medicines regardless of geography or circumstance.
About the Role
Every day we rise to the challenge to make a difference. The Head of Marketing Germany will:
Lead the marketing team, fostering a culture of curiosity, challenging the status‑quo, and high performance
Develop and implement marketing strategy for Viatris field‑force promoted brands in Germany and provide guidance for other Viatris business areas
Prepare and drive the successful launch of innovative patented Rx products, including pre‑marketing, defining timelines, resources, budgets, and stakeholder responsibilities in close collaboration with functions such as Medical, Market Access, Operations, and other internal/external partners
Coach and manage team members, building capabilities and facilitating ways of working that fit the innovation model and spreading them across the organization
Oversee forecast and budget responsibility for respective brands, collaborating closely with sales teams and operations
Assess and analyze brand, market and competitor data through gathering customer insights and competitive intelligence; identify drivers and refine segmentation according to customer needs
Drive digital and omnichannel transformation
Work directly with BU Heads, other functions, regional and global colleagues to ensure a well‑aligned marketing development strategy for the German market
Manage external and internal partners (agency, consultants, internal centers of excellence, etc.) for marketing activities on the assigned products to comply with deadlines and ensure best results
Ensure adherence to compliance policies, applicable laws and regulations
Qualifications & Experience
We’re looking for a candidate who has a combination of the following qualifications, skills and experiences:
Master’s degree in Business Administration, Marketing or related field; Bachelor’s degree in Life Sciences preferred
Minimum 8–10 years of marketing experience in the innovative pharmaceutical/biotech industry, with at least five years in a leadership role
Proven track record in launching innovative patented Rx products, leading cross‑functional teams at country level and representing the country in global cross‑functional teams
Good practical knowledge of the German pharmaceutical market
Proven sales experience
Strong analytical and strategic capabilities, able to articulate a focused and business‑oriented marketing strategy
Proficiency in digital marketing, omnichannel engagement and data‑driven decision‑making, including the use of AI tools
Profound business knowledge and ability to analyze key business performance indicators
Strong leadership skills, including presentation, negotiation and decision‑making skills
Strong team‑management skills, able to drive a team of professionals to high performance in a motivating manner
Excellent German and English language skills, both written and oral
Why Viatris?
We offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. You also have the opportunity to access excellent career progression opportunities and work‑life balance initiatives.
Diversity & Inclusion
At Viatris, diversity and inclusion are essential to our mission. The diversity we foster in all aspects of our business can be one of our greatest strengths in redefining healthcare. Learn more about what diversity, equity and inclusion mean to us at https://www.viatris.com/en/Careers/Diversity-and-Inclusion.
Sustainability
Corporate social responsibility is fundamental to the Viatris mission. We work to advance responsible and sustainable operations and empower people to live healthier at every stage of life. Learn more at https://www.viatris.com/en/about-us/corporate-responsibility.
Equal Opportunity Employer
Viatris is an Equal Opportunity Employer.
Seniority level
Executive
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Pharmaceutical Manufacturing
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