Marketing Manager (m/w/d) – Erfurt (hybrid working) – SaaS / Energy & Utilities Industry - German Speaking
Intalex is partnered with a SaaS company based in Erfurt that provides cloud based digital solutions for Utility & Energy companies across Germany. Their solutions integrate IoT data into production systems, improving processes & decision-making.
They are looking for somebody to take ownership of marketing activities for the DACH region.
This is a great opportunity for a hands-on marketing professional who enjoys variety, wants to shape go-to-market strategy, and is excited to work closely with leadership while driving lead generation and brand presence.
Your Responsibilities
* Lead generation
– drive inbound leads across multiple channels
* Event marketing
– organize trade shows, webinars, and manage event collateral
* Content creation
– write and edit case studies, blog articles, website copy, and success stories
* Digital marketing
– manage website content, LinkedIn presence, SEO-focused content, newsletters, and email campaigns
* Sales enablement
– create presentations, one-pagers, and competitor materials to support the sales team
* Industry engagement
– build relationships with associations, publications, and thought leaders in the utilities space
Your Profile
* German speaker with fluent English
* 1.5 + years' experience in
B2B marketing - very open to the background
What they require in the role:
* Generalist marketing mindset – happy to take on a broad range of marketing activities
* Strong content writing skills required (German & English)
* Experience in digital marketing (LinkedIn campaigns, SEO, social media)
* Confident in event organization and marketing collateral design (Adobe Creative Suite a plus)
* Work closely with the Managing Director -
He loves people that want to contribute ideas, rather than taking direction from him continuously
What's on Offer
* The chance to take
ownership
of marketing in the DACH region
* Variety in your role, covering everything from lead generation to events
* Direct collaboration with the company's Managing Director and wider European marketing resources
* A modern office in Erfurt with a supportive, close-knit team culture
Location:
Erfurt (hybrid)
Employment type:
Full-time, permanent
If you're a creative and proactive marketer who thrives in a dynamic SaaS environment, this role offers a chance to make a real impact in a growing international business.