At Accell Group, we’re not just building bikes— we’re creating experiences that move the world forward. Our mission? To craft the joy of cycling. Our ambition? Riding together to win. We’re a team that believes in: Take ownership: We deliver on our promises, continuously learn and improve, and take initiative with follow-through. One Team: We value transparent feedback, respect everyone’s input, and celebrate success together. Passion and Quality: We put our customers first, never compromise on quality or safety, and always go the extra mile. Head of Key Accounts P&A & Bikes [Location] – [Hybrid / Remote] (Full-time) Do you excel at building strategic retail partnerships while leading high-performing commercial teams? At Accell Group, we’re not just building bikes— we’re creating experiences that move the world forward. Our mission? To craft the joy of cycling. Our ambition? Riding together to win. We’re a team that believes in: Take ownership: We deliver on our promises, continuously learn and improve, and take initiative with follow-through. One Team: We value transparent feedback, respect everyone’s input, and celebrate success together. Passion and Quality: We put our customers first, never compromise on quality or safety, and always go the extra mile. Do you excel at managing strategic retail partnerships and driving profitable growth? We are seeking an experienced Head of Key Accounts P&A & Bikes to lead key customer relationships and develop the commercial strategy for major retail partners. This role offers the opportunity to shape how Accell collaborates with leading retailers while building and developing a high-performing Key Account Management team. What’s the job all about? With the evolving commercial landscape in the bicycle and sporting goods industry, the role of Head of Key Accounts P&A & Bikes is central to strengthening Accell’s presence in key retail channels. This position leads the development and execution of the key account strategy across national and regional retail partners. You will drive Joint Business Planning (JBP), lead commercial negotiations, and ensure alignment between sales, marketing, and operational teams. You will also play a key role in delivering sustainable growth across the portfolio by balancing revenue, margin, and brand positioning while maintaining strong partnerships with major retailers. This role reports to the Regional VP and has leadership responsibility for the Key Account Management team. What will your day-to-day responsibilities involve? You will oversee a broad range of strategic and operational commercial activities. Strategic Leadership & Account Strategy Define and implement the Key Account strategy for P&A & Bikes in alignment with country and regional commercial objectives. Lead the development and execution of Joint Business Plans (JBP) across major national and regional retail accounts. Oversee annual negotiations covering trade terms, rebates, returns, listing agreements, and promotional frameworks. Drive profitable growth across the portfolio while balancing volume, margin, and brand positioning objectives. Team Leadership & Performance Management Lead, coach, and develop the Key Account Management team to achieve commercial targets. Set clear KPIs and performance standards aligned with sales and profitability goals. Conduct regular performance reviews and support capability development across the team. Foster a collaborative and performance-focused culture centered on accountability and results. Customer & Commercial Management Maintain senior-level relationships with strategic key accounts and act as escalation point for complex negotiations. Build long-term partnerships that support mutual growth and brand visibility. Identify growth opportunities within existing accounts, including assortment expansion and category development. Cross-Functional Alignment & Execution Collaborate closely with Trade Marketing, Brand Management, Supply Chain, Logistics, Finance, IT, and Customer Service to deliver agreed commercial plans. Oversee execution of major initiatives such as product launches, marketing campaigns, omnichannel initiatives, and system implementations. Ensure consistency in pricing strategy, commercial identity, and brand positioning across key accounts. Performance Monitoring & Reporting Monitor portfolio performance against KPIs including sales growth, margin performance, inventory turnover, and trade spend ROI. Provide regular reporting and strategic insights to Sales leadership and the Commercial Director. Analyze market and competitor trends to adjust account strategies when needed. Business Development & Market Intelligence Identify new account opportunities and channel developments within the P&A & Bikes segment. Develop differentiated commercial propositions to strengthen Accell’s competitive positioning. Monitor industry developments to ensure strong positioning within key retail channels. Who are we looking for? We are looking for a commercially driven leader with strong experience managing strategic retail partnerships and leading account teams. You will likely bring: Bachelor’s degree in Business Administration, Sales, Marketing, or a related field (Master’s degree preferred). 8–12 years of sales experience, including at least 5 years in senior key account management or commercial leadership roles. Experience within the bicycle, sporting goods, or consumer durables industries. Proven experience managing major retail and chain accounts such as Decathlon, Intersport, Halfords, DRG, or similar retailers. Strong commercial expertise including Joint Business Planning (JBP), contract negotiations, trade terms, rebates, returns, and marketing investments. Solid financial understanding with the ability to analyze P&L, margins, rebates, profitability, and ROI at account and portfolio level. Advanced analytical skills using CRM systems, Power BI, or similar tools. Strong leadership experience including coaching, team development, and performance management. Excellent stakeholder management skills across multiple internal functions. Strong negotiation, influencing, and presentation skills when working with senior customer stakeholders. Ability to combine strategic thinking with operational execution. Business-level English and local language proficiency. Willingness to travel frequently for customer meetings and industry events. What will be the benefits if you join us? JobRad (company bike) – only €100 once per year Company pension scheme (bAV) / capital-forming benefits (VWL) 30 days of vacation per year Flexible working hours Employee discounts on bicycles and parts (regional & national) Remote work option Fresh fruit once per week Gym subsidy Coffee & water in office Collegial working atmosphere and informal “du” culture Dogs allowed Specific details may vary depending on the country and will be confirmed during the recruitment process. About Us At Accell Group, we believe in creating innovative solutions to meet the evolving needs of our customers. As a leading player in e-bikes and one of the largest providers of bicycle parts and accessories, our commitment to quality and reliability is reflected in everything we do. Our global team of approximately 3,000 employees across 18 countries works together to deliver products and services to customers in more than 80 countries worldwide. At Accell Group, our culture values collaboration, accountability, and passion for cycling, offering rewarding opportunities for those who want to contribute to our continued success. Ready to roll? If you’re up for the challenge, Apply today! About Us Accell Group manufactures and sells bicycles, bike parts, and accessories. We are the European market leader in e-bikes and the second largest in bike parts and accessories, with many leading European bicycle brands under one roof. Well-known bicycle brands in our portfolio include Haibike, Winora, Ghost, Batavus, Koga, Lapierre, Raleigh, Sparta, Babboe, and Carqon. XLC is our brand for bike parts and accessories. At Accell Group, we believe in creating innovative solutions to meet the ever-evolving needs of our valued customers. As a leading player in the e-bikes and the second-largest provider of bicycle parts and accessories, our commitment to excellence is reflected in everything we do. We foster an inclusive and diverse workplace where talent from all backgrounds is valued and supported. Our global team of approximately 3,000 employees across 18 countries works together to deliver premier products and services to clients in more than 80 countries worldwide. At Accell Group, our culture is driven by innovation, teamwork, and respect, offering challenging and rewarding opportunities for everyone who joins us.