Job Description
WHAT YOU’LL DO
As a Full Funnel Media Planner in the role of Paid Media Specialist for Region Central Europe you will focus on full-funnel media planning and orchestration, while playing a key role bringing global media strategies to life in local markets.
You are responsible for end-to-end media planning and execution across the full funnel, ensuring high-quality delivery that supports omni-channel sales performance and brand growth across digital and offline touchpoints.
You will:
* Plan and execute paid media campaigns aligned with market strategy, goals, and budget, focusing mainly on awareness and consideration media, while connecting strategies to conversion activities
* Plan and optimize paid media campaigns, steering agency partners, ensuring correct setup, pacing and performance across multiple media channels, including digital (CTV, DOOH, paid social, Display and OLV) and offline (radio, OOH).
* Orchestrate media activations across channels and funnel stages, ensuring consistent messaging and optimal sequence of touchpoints
* Lead collaboration with agency partners, ensuring alignment on priorities, quality of execution and delivery against agreed KPIs and timelines
* Follow up on campaign performance, identify optimization opportunities across the full funnel and apply learnings to ongoing and future activations
* Contribute to continuous improvement of media planning quality, operational excellence, performance transparency and ways of working across teams
WHO YOU’LL WORK WITH
The Customer Activation & Marketing function creates seamless and inspiring journeys that attract new customers, increase traffic (digital and physical), and elevate our brand. We work cross-functionally to translate data and insights into holistic plans - from communication and campaigns to membership strategies.
The Media function drives customer engagement, brand growth, and sales through impactful full-funnel strategies across paid, performance, and owned channels.
WHO YOU ARE
We are looking for people with…
* Extensive professional experience in media planning, with proven track record of managing CTV, (D)OOH, Display & OLV and paid social media campaigns
* Hands-on experience in full-funnel media planning and execution, especially in brand and consideration strategies and tactics
* Clear understanding of multi-touchpoint media campaign strategies and optimization (including both digital and offline brand media channels)
* Experience working with external agencies and coordinating cross-channel media plans and executions
* Knowledge of key media channels, including digital, (D)OOH, CTV and media landscape in the Central European Region (Germany, Austria, Netherlands, Switzerland)
* A good understanding of performance metrics and brand KPIs, and KPI-based optimization across the funnel
* Strong analytical skills and a data-driven approach to optimize campaigns holistically and measure consideration, brand awareness, recognition, efficiency and incrementality.
* Proven ability to set, manage and optimize full-funnel media budgets, balancing upper- and lower funnel investment
* Tactical experience in driving brand and customer growth through full-funnel media strategies, ideally within relevant local markets
And people who are…
* Structured and business-minded, able to manage priorities and complex, multichannel media plans
* Strong communicators and collaborators who can build relationships with internal and external stakeholders
* Comfortable balancing hands-on media planning and execution with coordination and follow-up
* Curious, innovative, and motivated by delivering measurable impact across the full customer journey for customers and the business
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
* Global Employee Discount of 25% on our products at H&M and H&M Group Brands such as ARKET, COS, H&M Home, Weekday, Monki, & Other Stories
* Corporate Benefits with special conditions on a wide range of products and services
* Holiday Pay
* Company Pension Scheme
* Employee Assistance Program with Lyra
JOIN US
This is a full-time position, starting as soon as possible. The role is a hybrid role, based in Berlin or Hamburg, with the expectation of working from one of our offices for at least three days per week.
If you think your experience, skills and ambitions fit this position, please send your application as soon as possible, but no later than 1st of February.
Due to data privacy policies, we only accept applications via our career page.
We look forward to receiving your application!
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
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