Digital Marketing Strategist Datum: 09.09.2025 Standort: Virginia Beach, VA, US, 23452 Unternehmen: STIHL About Us As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand. Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products and comprehensive service. We are seeking a Digital Media Strategist to join the team. With competitive compensation, excellent benefits and exciting growth potential, it is a great time to join the STIHL team! Why You’ll Love Working at STIHL: Competitive pay with multiple bonus opportunities and potential for annual merit increases Excellent health benefits including Medical, Dental & Vision Insurance Onsite Health & Wellness Center for employees and eligible family members Company-paid Life Insurance and Short & Long-Term Disability Robust retirement offerings including: A fully vested Pension Plan after 5 years A 401(k) with generous employer match Paid time off including 11 Paid Holidays A strong culture of stability, community, and innovation About You The Digital Marketing Strategist is responsible for the planning, execution, and optimization of paid media campaigns across various digital channels, including Search Engine Marketing (SEM), paid social media, and other performance-based media. This role requires a data-driven approach, a strong understanding of digital marketing best practices, and the ability to analyze campaign performance to identify areas for improvement and maximize ROI. Job Duties & Responsibilities Plan, execute, and optimize Google Ads and other SEM campaigns across Search, Display, Shopping, and Video networks. Conduct keyword research, competitive analysis, and audience targeting to uncover new growth opportunities. Write and test high-performing ad copy and creative assets aligned with search intent and brand goals. Manage budgets, bids, and targeting parameters to achieve strong ROI and conversion performance. Perform ongoing A/B testing of ads, bidding strategies, and landing pages to enhance CTR and conversion rates. Partner with content, design, and analytics teams to ensure paid search and organic strategies are aligned. Analyze and report on key metrics such as CTR, CPC, CPA, and ROAS to guide data-driven optimization decisions. Develop and implement SEO strategies that increase organic visibility, search rankings, and qualified traffic. Conduct keyword research and on-page optimization for landing pages, product content, and blogs Collaborate with content and web teams to integrate SEO best practices into site architecture, metadata, and internal linking. Manage technical SEO initiatives, including site speed, crawlability, mobile usability, and schema markup. Use tools such as Google Analytics, Search Console, SEMrush, and Ahrefs to track and analyze performance. Stay current on search engine algorithm updates and emerging SEO trends to maintain strong rankings. Prepare and present regular SEO reports highlighting traffic growth, keyword movement, and conversion impact. Build, manage, and optimize paid social media campaigns (Meta, LinkedIn, YouTube, etc.) that support brand awareness and lead generation. Test and refine creative, audience targeting, and messaging to drive engagement and conversions. Identify and execute cross-channel opportunities to align SEM, SEO, and social strategies into a unified marketing approach. Collaborate with analytics teams to measure attribution, customer journey performance, and campaign ROI. Explore emerging performance media channels such as programmatic, native, and video advertising. Develop and present comprehensive performance reports summarizing insights, results, and recommendations. Leverage campaign data to refine strategies and continuously improve visibility, efficiency, and conversion outcomes Specifications Bachelors degree in Marketing, Business or related field or relevant professional experience required. 1-2 years of experience in managing paid media campaigns (Google Ads, social media advertising). Strong analytical and problem-solving skills with the ability to analyze data and draw meaningful insights. Proficiency in Google Analytic, Power BI, and other web analytic tools required. Experience with social media advertising platforms required (Facebook Ads Manager, etc) Excellent communication and interpersonal skills. Strong attention to detail and organizational skills. Proficiency in Microsoft Excel and other data analysis tools. Experience with A/B testing and other optimization techniques. :Wir freuen uns auf die Bewerbung: