Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The opportunity
We have a fantastic opportunity for a Sr. Field Marketing Manager to join our Adobe Experience Cloud (DX) business based in Munich.
In this role you are accountable for planning and execution of relevant marketing programs that drive demonstrable business impact and pipeline. A strong digital marketing background with a focus onenterprise customers ( DAX Unternehmen), ABM skills as well as close collaboration between sales & marketing are key success factors.
What You'll Do
1. Develop and execute successful B2B marketing campaigns and events in conjunction with the EMEA Campaign & Demand Generation Team and the regional sales leads in alignment with regional business goals
2. Build and implement a coordinated ABM marketing plan to expand market share and achieve growth targets
3. Support deal progression, measure program success and determine ongoing improvements for maximum business impact
4. Report and communicate the progress and outputs of your marketing activity to your collaborators
5. Manage the budget for your customer segment to complete campaigns flawlessly according to the plan
6. Ensure alignment with the overall regional business strategy and account plans
What you need to succeed
We need someone willing to make a difference in an always evolving and fast-paced environment. The successful candidate will be extremely competent at working with both sales and marketing teams, feel comfortable in a matrixed team and able to orchestrate resources, both within and outside the team to get things done. Core skills include:
7. Understanding the trends and challenges faced by our enterprise customers and their industrieswith a Marketing and IT lense
8. Experience in creating targeted andeffective marketing programs and messages
9. Able to deal with ambiguity and work at high pace
10. Strong ability to understand data insights and take respective actions
11. Ability to influence peers through collaborative working – both, in region and across EMEA
12. Working well with external agencies and partners to deliver outstanding and creative marketing execution
Education & Relevant Experience
13. 8+ years of experience working in B2B enterprise marketing, ideally in a marketing technology vendor
14. BA/BSc Degree
15. Proven field marketing experience of delivering pipeline and revenue
16. ABM Marketing experience is a plus
17. German native speaker / English proficient
18. Excellent MS Office and especially Excel & PowerPoint skills