Senior Manager Branding, Sponsoring, and Events (f/m/d) page is loaded## Senior Manager Branding, Sponsoring, and Events (f/m/d)locations: Heidelbergtime type: Full timeposted on: Posted Todayjob requisition id: JR10014373Are you passionate about **building and protecting a strong global brand** **how a company presents itself across markets, channels, and events**In this role, **you will drive our brand strategy for our corporate and global product brands** continuously evolving our brand positioning and architecture. You will play a key role in **ensuring consistent brand application across markets, channels, and formats** – establishing clear guardrails, standards, and decision-making frameworks, enabling market-specific adaptations, and serving as the central point of contact for strategic brand decisions. You will also take ownership of brand-compliant frameworks for sponsoring and corporate events and oversee the provision of central brand assets across relevant systems.You will report to the Head of Communications and be located at our **Headquarters in Heidelberg, Germany**.**YOUR NEXT CHALLENGE*** **Continuously define and evolve our brand strategy (corporate and global products), architecture, and positioning*** **Ensure compliance with brand guidelines**, CI/CD standards, and design principles across all markets and functions and act as the central point of contact for strategic brand questions* **Develop and maintain brand guidelines**, frameworks, and guardrails for countries, channels, and formats, and support markets in their adaptation and application* **Identify and integrate emerging trends and AI-driven technologies** into brand strategy and operations* **Assume** tool ownership and **overall responsibility for the brand** within the asset management system* **Monitor the provision and management of brand-compliant assets** in all relevant tools and systems (e.g. asset management, brand hub)* **Identify and develop strategic sponsorship** **partnerships** by seeking potential partners, managing contacts, and negotiating sponsorship agreement* **Plan and execute corporate events**, including concept development, vendor coordination, budgeting, and operational planning**YOUR PROFILE**You are a strategic brand leader with deep expertise in global brand management and a strong track record of building and governing brands across international markets.* **Several years of experience** (ideally 8–10+) in brand strategy, brand management, or corporate brand/communications in an international environment* Proven expertise in **brand positioning, brand architecture, and the development of global brand frameworks*** Strong understanding of **brand guidelines, CI/CD standards, and design principles*** Experience in **steering brand governance processes** – including decision-making, approvals, and escalations – in matrix and country structures* Experience with **sponsoring and corporate event frameworks** from a brand perspective* Familiarity with **asset management systems and structured brand asset processes** (e.g. DAM/brand asset libraries)* Strong **stakeholder management skills**, clear decision-making ability, and a high degree of assertiveness* **Excellent English language skills**; additional languages are an advantage**OUR OFFER**We are convinced that only those who successfully realize their personal goals can also fully contribute professionally. That's why we offer you attractive benefits, such as:* **Flexible working time** models with up to **50% remote working** within Germany* **30 vacation days** plus additional special vacation days* **Attractive compensation** with **profit share/bonus**, **Christmas,** and **vacation** **payment*** Multiple **learning** **& development** options: support of job-related further training, various technical and leadership development program* **JobTicket, JobBike** and further **special conditions and discounts** for e.g., gyms* **Company fitness room**, various sports classes, health, and prevention campaigns* Individual onboarding with **buddy program** as well as various **networking initiatives** (Network of Women, International Network etc.)* **Modern headquarters next to the river Neckar** with ergonomic workplaces and height-adjustable desks* **Canteen** with discounted and healthy meals* **Bicycle and underground parking with charging stations** – for e-bike and car... and much more. #J-18808-Ljbffr