About Us
Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition for Benelux is huge – more products and more categories.
The Retail Team is responsible for bringing our engineering, technology and products to life through our retail experiences, increasing brand awareness, brand advocacy and driving conversion. Like everything at Dyson, our retail journey is designed with our consumers at the center. Our aim is to create inspired and highly differentiated consumer experiences that amplify the pioneering technology we make.
About the role
As a Beauty Trainer, you will deliver inspiring and informative training sessions on Dyson’s hair care products, with a strong focus on practical, hands-on learning. The content and skills covered will be carefully tailored to the needs of different target groups—such as Dyson retail teams, stylists, and other internal or external staff. This ensures that each group develops the appropriate level of product knowledge, styling expertise, and the ability to deliver personalized beauty consultations to customers.
You will actively contribute to growing expertise and advocacy in the market. In this role, you will report on the impact of your trainings and share your insights with the Benelux Training Manager.
Training
1. Conducting training sessions: Training colleagues, retail partners and customers on product application, features and benefits.
2. Organizing and conducting events & training sessions: Planning and independently conducting training sessions, workshops or events
Technical expertise & brand message
3. Expertise: Possess in-depth technical and application-related knowledge of beauty and styling products (e.g. Airwrap, Supersonic, Corrale).
4. Develop various sales techniques and training materials.
5. Support marketing activations: Actively participate in product launches, promotional campaigns, events and beauty trade fairs.
6. Support for photo shoots/content production: Styling on site, preparing models and demonstrating product applications
Customer interaction & sales promotion
7. Demonstrating the devices directly to customers: Live hair styling demonstrations, step-by-step explanations of how to use the products
8. Support for POS training in retail environments: Training sales staff in consulting skills and product presentation
Reporting & further development
9. Documentation of training measures and sales figures.
10. Feedback: Collecting feedback from the market and passing it on to the product team
11. Teamwork & exchange: Working closely with internal teams – such as marketing, sales and communications
Requirements
12. Fluent in German and English
13. Class B driving licence
14. Completed training in hairdressing (mandatory)
15. Proven experience in retail (recommended)
16. Ideally, initial management experience
17. Strong communication skills: Clear, confident speaking in front of groups and in one-on-one conversations
18. Teaching skills: Convey content in a clear and engaging manner
19. Organisational skills: Well-structured scheduling of appointments, training sessions and materials
20. Flexibility & willingness to travel: Travel for training sessions at retail partners and events
21. Enthusiasm: Convey passion for beauty, technology and innovation
22. Digital affinity: Use of online tools for virtual training and presentations MS Office
23. Customer focus: Focus on the needs of participants and their success
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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.