Overview
We are seeking a highly motivated and strategic Head of Marketing to take full ownership of marketing and operational activities. This role will shape and execute localised strategies that align with our global business goals, driving growth and brand impact.
Responsibilities
* Develop and implement country-level marketing strategies that align with the company’s objectives to drive business growth and market expansion.
* Analyse market trends, competitor landscape, and consumer behavior to generate actionable insights.
* Use data to evaluate marketing performance, optimise ROI, and refine marketing tactics and budget allocations.
* Build and maintain strong relationships with key partners, media outlets, and industry influencers to increase brand visibility and market share.
* Lead and manage the local marketing team, including team development, performance management, and career growth planning.
Qualifications
* Strong marketing experience, ideally within retail and e‑commerce sectors.
* Proven experience in at least two areas across the full marketing value chain (e.g. brand, performance, content, CRM, etc.).
* Prior team management experience is highly preferred.
* Fluent in English (spoken and written).
* Experience within a cross-border business or international work/study background.
* Entrepreneurial spirit and strong desire to succeed in a startup environment.
* Strong learning agility, adaptability, and ability to thrive in a fast-paced environment.
* Exceptional market insight, analytical mindset, and cross-functional collaboration skills.
What We Offer
* The exciting opportunity to shape category strategies and contribute to the growth of a new and dynamic e‑commerce business.
* A diverse, inclusive work environment, where you can make a significant impact on JD.com’s regional presence.
* A competitive salary and benefits package, including health insurance, pension, and performance bonuses.
* JD.com is committed to creating a diverse environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
About JD.com
JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e‑commerce platform into a leading technology and service provider with supply chain at its core. Renowned for its supply chain innovation and excellence, JD.com has expanded into sectors including retail, technology, logistics, healthcare, and more, aiming to transform traditional business models with cutting-edge digital solutions. Ranked 47th on the Fortune Global 500, JD.com is China’s largest retailer by revenue. In 2023, JD.com reported revenues of US$152.8 billion and served approximately 600 million active customers.
Our International Business
We are dedicated to building a digitally intelligent, cross-border supply chain and global retail infrastructure. Leveraging our global supply chain capabilities, JD.com continues to expand in markets where our competitive strengths shine. Currently, JD.com operates globally, with business activities in countries such as China, the U.S., U.K., Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE, and many others, reaching customers in every corner of the world.
European Omni-channel Retail Brand “Ochama”
Ochama is an innovative B2C omni-channel retailer that leverages state-of-the-art retail and supply chain solutions to offer a comprehensive, full-category assortment of both top-rated and budget-friendly products at the best prices. As a subsidiary of JD.com, Ochama utilizes advanced supply chain technologies and automated warehouses to redefine the shopping landscape. Our slogan, “Shopping made simple,” captures our mission to fulfill all customer needs with a shopping experience that is easy, convenient, and enjoyable.
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