Bentley Motors Ltd. is a luxury car company that combines cutting-edge technology and hand-built craftsmanship.
We are seeking a Communications Strategist to lead an automotive communications function in our European Head Office, located in the Munich area.
About the Role
This role will involve managing press and public relations, increasing brand awareness and media coverage, and monitoring retailer communication plans. You will work alongside PR representatives at the retail partner level to implement a communications strategy for assigned countries (Europe) in alignment with Bentley internal and corporate communications and regional business operations.
* Manage press relations and increase brand awareness and media coverage in line with market needs
* Monitor and manage retailer communication plans as well as organisational retailer support for local media activities
* Implement communications strategy for assigned countries (Europe) in alignment with Bentley internal and corporate communications and regional business operations
* Responsible for setting and measuring Communications KPIs and driving continuous improvement, controlling, steering and monitoring
You will have a proven track record in communications, preferably in the European automotive industry and established understanding of communications in the luxury goods segment. A proactive mindset, strong influencing and persuasion skills are essential, as well as ability to be reactive, resolve problems quickly under pressure, raise potential risks and propose related solutions for decision.
The ideal candidate will have a degree in Marketing, PR, Journalism or business-related field, preferably in Communication, Business Administration or equivalent. Profound verbal and written knowledge of German and English language, further European languages a plus.
You will be working in an international environment with 28 days holiday, company pension contribution, flexible working hours and canteen in the building. In addition to salary, we offer discretionary annual bonus scheme.
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Degree: Marketing, PR, Journalism or business-related field Languages: German and English language, further European languages a plus
A winning mentality, can-do attitude and drive to achieve outstanding results are required. You will also need to maintain high level of work and professional output in times of change, work well within team environment and communicate clearly with team.
Responsibilities: Managing press relations, increasing brand awareness and media coverage, implementing communications strategy, setting and measuring Communications KPIs, driving continuous improvement, controlling and steering
Requirements: Proven track record in communications, proactive mindset, strong influencing and persuasion skills, ability to be reactive, resolve problems quickly under pressure, ability to maintain high level of work and professional output in times of change
Preferred qualifications: Degree in Marketing, PR, Journalism or business-related field, profound verbal and written knowledge of German and English language, further European languages a plus
Working conditions: International work environment, 28 days holiday, company pension contribution, flexible working hours, canteen in the building, discretionary annual bonus scheme
Contact us: No contact information given
KPIs: Set and measure Communications KPIs, drive continuous improvement, control and steer