Key Roles and Responsibilities
We are seeking a commercially savvy Trade Marketing Manager to help drive brand visibility across key retail channels.
* Develop and execute trade marketing strategies for petrol stations, convenience, and independent retailers.
* Lead go-to-market plans for new product launches ensuring compliance with regulations.
* Collaborate with Sales and Key Account teams to design tailored promotions, planograms, and in-store campaigns.
* Drive shopper engagement through smart visibility, seasonal activations, and loyalty programs.
* Create merchandising assets, toolkits for brand ambassadors, and POS materials that reflect commercial priorities and shopper insights.
* Utilize data to track campaign performance, spot trends, and guide future actions.
* Monitor the competition and assist in staying one step ahead.
* Track and analyze retail performance, shopper behavior, and campaign effectiveness to optimize future planning and spend efficiency.
Requirements:
* University degree in Sales or Marketing
* At least 3 years of experience in FMCG trade marketing
* Strong proficiency in MS Office, SAP, and trade marketing tools. Nielsen /IRI is an asset.
* Excellent understanding of shopper behaviour and what drives sell-through at point of sale.
* A proactive mindset – someone who takes ownership and makes things happen.
* Experience in or knowledge of the tobacco or other regulated industries is a significant advantage.
Benefits:
* Opportunity to work with a well-established company
* Chance to develop your skills and expertise
* Competitive salary and benefits package