Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!
Diageo invest significantly in direct to consumer brands building, but we have to partner with our customers to influence the point of purchase activation and how our brands show up at our customers. In order to guarantee the first step of execution which is distribution, Diageo partners with many retail customers, wholesalers, distributors and cash&carries to do what we call the sell-through of our brands. It becomes even more exciting when you think about the different types of outlets such as nightclubs, bars, hotels, restaurants and the ability to distribute a different minimum assortment, optimum assortment and innovation for each one of them. This role is in charge of the team making it all seamlessly happen together with our Commercial and Brand teams.
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