Kolsquare is the #1 Influencer Marketing software solution in Europe, used by marketing professionals for managing KOL Marketing campaigns (K.L for Key Opinion Leaders, aka Influencers), and designed to optimize brand communication strategies in response to new digital challenges.
Using our technology, professionals can identify the best KOL profiles, fully manage their KOL Marketing campaigns and measure their results and performances.
Kolsquare offers hundreds of customers (Coca-Cola, Danone, Publicis, Orange, Sézane, Decathlon, etc.) the latest Big Data, AI and Machine Learning technologies to activate inspiring and genuine partnerships with over 3M KOLs (Key Opinion Leaders) with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter (now X), Facebook, Snap and YouTube.
blue group, one of the largest private tech companies in Europe, with a culture of innovation and excellence, to further fuel its impressive track record of outstanding profitable growth.
Kolsquare is a Benefit Company, certified B-Corp in 2024.
Influencer Marketing is today described as a revolution, a 30B$ market that is a major transformation in the media and digital world. Our mission is therefore to give everyone access to the power of KOL Marketing.
Reporting to the Field Marketing Manager Team Lead, you will own the DACH marketing strategy, executing high-impact initiatives that drive awareness, credibility, and lead generation. You will work closely with the sales team to define market opportunities, create the right marketing materials, and ensure effective communication and engagement with potential customers.
Your role will require a mix of strategy, hands-on execution, and cross-functional collaboration, working with content, PR, partnerships, events and digital marketing to position Kolsquare as a leader in the DACH market.
Position Kolsquare as the go-to Influencer Marketing platform through PR, localized thought leadership content, strategic partnerships and events.
Working with the central content team, localize blog posts, reports, and whitepapers that showcase Kolsquare’s expertise and proprietary data.
Working with central product marketing and content marketing teams, localize marketing materials (brochures, case studies, blog articles, whitepapers, email sequences) that help the sales team convert leads.
Implement localised lead generation campaigns, including content marketing, paid media, and events.
Identify, plan, and execute high-impact local events that generate brand visibility and qualified leads.
Develop strategic partnerships with marketing associations, agencies, and key industry players.
Engage with influencer marketing communities & ambassadors to create advocacy and strengthen Kolsquare’s reputation.
Public Relations & Media Management
Pitch and distribute newsworthy content to key media outlets.
You have 5+ years of experience in marketing, PR, or brand management, ideally in Influencer Marketing or SaaS Martech.
You have a deep understanding of the DACH influencer marketing & media landscape with an existing network.
You are fluent in English and German
You’re a strategic thinker and hands-on executor, ready to own and scale Kolsquare’s presence in DACH
You’re commercially driven and know how to generate demand & support sales.
You have experience in creating appealing marketing materials (case studies, reports, brochures, email sequences…).
A self-starter, you thrive in a fast-moving, international environment and demonstrate flexibility and proactivity
Kolsquare is Europe’s leading Influencer Marketing platform, a data-driven solution that allows brands to scale their KOL Marketing strategies and implement authentic partnerships with KOLs (Key Opinion Leaders). Kolsquare’s technology enables marketing professionals to easily identify the best Content Creators’ profiles by filtering their content and audience, and to build and manage their campaigns from A to Z, including measuring results and benchmarking performance against competitors.
We are a young and friendly team, offering an innovative tech solution for data-driven Influencer Marketing. What’s more, we are a Benefit Corporation, putting social responsibility and sustainability first and working with a number of non-profit organizations to advocate for an ethical use of technology, social media and marketing and promote positive change.