Position Overview:
This is a vacancy for a hybrid or on-site role at our HQ in Tutzing (Germany) or Amsterdam (Netherlands). We encourage applications from all qualified candidates, regardless of gender identity.
We’re seeking a strategic, customer-obsessed Product Marketing Lead/Specialist/Manager who can translate complex supply chain technology into compelling, easy-to-understand value propositions for non-technical professionals. You’ll own the narrative, shaping how the market perceives Lobster, driving adoption of new features, and building a vibrant community of users, clients, and advocates to fuel referrals and word-of-mouth growth.
If you thrive at the intersection of supply chain expertise, SaaS B2B product marketing, and community-building, and you’re passionate about simplifying the complex to drive real business impact, we want to hear from you.
Ready to make an impact?
You’ll get to take ownership of:
You will be the voice of the customer and the evangelist for Lobster, ensuring our technology is positioned as the must-have solution for supply chain. Your core focus areas:
Strategic Positioning & Messaging That Resonates
* Develop crystal-clear, benefit-driven positioning and messaging that cuts through industry jargon and speaks directly to the pain points of supply chain and logistics professionals (who may not be tech-savvy).
* Craft differentiated value propositions that highlight Lobster’s unique strengths: why us, why now?
* Ensure consistency across all sales, marketing, and product collateral, from website copy to battle cards.
Customer-Centric Storytelling & Advocacy
* Uncover and amplify customer success stories, turn real-world use cases into powerful case studies, testimonials, and thought leadership content.
* Together with Field Marketing build a customer advocacy program identify and nurture champions who can drive referrals, testimonials, and peer recommendations.
* Work closely with Customer Success and Sales to gather insights and refine messaging based on what truly resonates with buyers.
Drive Adoption of New Features & Versions
* Lead go-to-market (GTM) strategies for new releases, ensuring seamless adoption and maximizing feature utilization.
* Develop engaging, easy-to-digest content (videos, one-pagers, demos) that simplifies complex functionality for end-users.
* Partner with Product and Customer Success to create training and enablement materials that reduce friction in onboarding.
Build & Nurture a Thriving Lobster Community
* Launch and grow a user community (e.g., Slack group, LinkedIn community, or customer portal) where users can share best practices, ask questions, and network.
* Host webinars and roundtables to foster engagement and turn users into brand ambassadors.
* Implement referral and incentive programs to drive word-of-mouth growth and increase customer lifetime value.
Competitive Intelligence & Market Leadership
* Stay ahead of industry trends; monitor competitors, emerging technologies, and shifting customer needs in supply chain/logistics.
* Equip Sales and Leadership with battle cards, competitive analyses, and objection-handling tools to win deals.
* Position Lobster as a thought leader through whitepapers, industry reports, and speaking opportunities.
Cross-Functional Leadership & Sales Enablement
* Collaborate with Product, Sales, and Demand Gen/Field Marketing to ensure aligned GTM execution.
* Develop sales enablement tools (pitch decks, ROI calculators, demo scripts) that make it easy for sales to sell.
* Train internal teams (Sales, CS, Support) on how to articulate Lobster’s value in customer-friendly terms.
We’d love to meet someone with:
* Proven B2B SaaS Product Marketing Leadership - 5+ years in product marketing, solution marketing, or product management, preferably in supply chain, logistics, or enterprise SaaS.
* Supply Chain & Logistics Expertise - Deep (preferably) understanding of industry pain points, workflows, and buyer personas (e.g., 3PLs, manufacturers, retailers).
* Master of Simplification - Ability to translate technical SaaS features into clear, compelling benefits for non-technical audiences.
* Community & Advocacy Builder - Experience creating and scaling user communities, referral programs, or customer advisory boards.
* GTM & Launch Expertise - Track record of successfully launching products/features and driving adoption.
* Enterprise SaaS Ecosystem Knowledge - Familiarity with ERP, CRM, SCM integrations (e.g., SAP, Oracle, Salesforce) is a strong plus.
* Data-Driven & Collaborative - Comfortable with analytics, A/B testing, and cross-functional leadership (Sales, Product, Demand Gen).
* Exceptional Storyteller - Skilled at crafting narratives that resonate, whether in a case study, pitch deck, or LinkedIn post.
You can look forward to:
* Opportunity to work flexibly from home
* Modern offices in Germany (Tutzing) and the Netherlands (Amsterdam)
* A personal Learning & Development budget
* Up to 20 days of remote work per year from any EU country
* Company Pension plan
* 30 vacation days a year
* Location-specific benefits packages (your recruiter will be happy to provide more details during your first chat)
* Company-sponsored business travel
For this role, we are open to working with specialists based in Germany or the Netherlands. Whether you prefer working on-site at our offices in Tutzing or Amsterdam, we’re happy to accommodate your preferred working style.
If you’re excited about this role but don’t meet every qualification, we encourage you to apply!
Lobster is an equal opportunity employer. We are committed to fostering a diverse and inclusive environment where empathy and respect guide our interactions.
About us
Lobster is a pioneering no-code software company that enables organisations to unlock the full potential of their data. Its comprehensive Data Platform allows companies to integrate, manage, and automate data efficiently, while its Data Network facilitates secure and seamless data exchange between partners and systems. From connectivity to consumable Data Products, Lobster’s solutions empower businesses across industries to stay agile and competitive. With a presence in DACH, the UK, France, Scandinavia, and the Benelux region, Lobster serves over 2,000 customers globally.