Job Description
Responsibilities
Content Strategy and Planning
* Create a content strategy that supports demand generation, thought leadership, public relations, customer advocacy, and brand awareness goals for our target audiences in SMB and Enterprise.
* Build and manage the regional content calendar, ensuring alignment with global and regional priorities.
* Establish and manage a content review process that ensures all stakeholders have buy-in and visibility into the content calendar, as well as performance/engagement metrics.
Content Creation and Localization
* Develop original content such as blogs, long-form articles, whitepapers, infographics, videos, podcasts, email and digital (website, landing pages) marketing copy.
* Create marketing content for partners, including presentations, webinars, partner portal updates, social media posts, and customer/partner success stories.
* Develop written and video customer case studies featuring regional clients to support customer advocacy initiatives.
* Collaborate with demand generation campaign managers to ensure content goals and assets align with campaign requirements.
* Work with the global content team to develop thought leadership and brand awareness assets that can be used across regions.
* Support localization of content from global or other geographical markets for use in CE&I campaigns, including publishing localized/transcreated marketing assets such as eBooks, whitepapers, brochures, videos, blog articles, and product web pages.
Public Relations and Brand Visibility
* Support public relations strategy and initiatives in CE&I alongside global PR team, ensuring timely and accurate reflection of local business drivers and news.
Content Distribution and Digital Presence
* Manage the content of organic social media with the support of demand generation managers.
* Partner with the Global Digital SEO team to optimize and publish content tailored to regional SEO goals for the CE&I online markets.
* Manage Regional web pages in collaboration with Global Corporate Digital Team, optimizing page content for organic visibility and increasing conversion rates
* Work closely with local product marketing stakeholders to support timely go-to-market of new products and solutions, ensuring alignment with regional content requirements.
Project Management
* Track performance, report on ROI and outcomes, and optimize future content initiatives based on data-driven insights.
* Manage external agencies and vendors to support asset creation as needed.
Qualifications
Your profile
* Minimum 3 years of experience in marketing, with knowledge of SMB and Enterprise marketing and measurable success in B2B demand campaign management.
* Background in technology or SaaS company operating within a Global Matrix organization and with a remotely based team
* Knowledge of how global campaigns are successfully implemented in line with regional requirements
* Proven track record of supporting XSell, Upsell, and New Logo growth through successful content generation that supports pipeline generating campaigns
* Strong experience with localization processes including the use of technology such as Smartling and local language models
* Proven skills using creative tools including Canva as well as familiarity with marketing automation platforms (e.g., Eloqua, Pardot) and content management platforms
* Expertise in digital, events, content and demand generation marketing, with a deep understanding of how to engage audiences effectively through multiple channels.
* Ability to analyze data, generate insights, and optimize campaigns based on performance.
* Strong project management skills with the ability to manage multiple content requirements simultaneously and deliver results on time and within budget.
* Excellent communication and collaboration skills to work cross-functionally with sales, marketing, and partner teams in a fast paced, ambitious global environment.
* Knowledge of account-based marketing (ABM) strategies and tools.
* Fluency in English, German and Spanish (written and spoken)
Knowledge gaps can be filled. Even if you don’t satisfy every single requirement or meet every qualification listed, we still want to hear from you.
Additional Information
#LI-PM1
Rewards & Benefits
* Flexible Work: Embrace a hybrid work model blending office and remote setup for a balanced lifestyle.
* Endless Learning: Access global opportunities for growth through our 24/7 online learning platform.
* Inclusive Community: Join our Empowered Communities and engage in our Philanthropy program.
* Comprehensive Rewards: Enjoy competitive Total Rewards covering wellness, work/life balance, and more, including a generous referral scheme.
* Caring for Wellbeing: Access our complimentary employee assistance program for mental health support.
Smart Work at Quadient
At Quadient, our Smart Work approach fosters connection, collaboration, and innovation while offering flexibility based on role requirements. Whether on-site, hybrid, or remote, our work environments are designed to support productivity and engagement. Hybrid employees balance remote and in-office work, on-site roles contribute daily to our vibrant workplace culture, and remote employees stay connected through virtual collaboration and in-person events. No matter where you work, you’ll be part of a dynamic, people-first community that drives success together.
Be yourself at Quadient
Our values define how we work as a team: Empowerment, Passion, Inspiration and Community. They inspire us to be EPIC. Together. What makes Quadient different is how different we are. We’re a team of individuals with one goal but many perspectives. When you connect with Quadient, you become part of a community that cares - in a culture that embraces differences and values every voice.
We will consider any reasonable modifications to the interview process. If you require any assistance with the application process, please email us at career@quadient.com
Quadient is an Equal Employment Opportunity Employer. *: We firmly believe in zero discrimination in employment on any basis, including race, color, religion, sex, national origin, age, disability, veteran or military status, genetic information, citizenship status, and any other characteristics protected by local, state, or federal law.
People. Connected.