Deine Aufgaben
Trade Marketing Strategy & Execution:
* Develop and execute trade marketing plans in alignment with the overall brand and commercial strategy.
* Collaborate with cross-functional teams (sales, marketing, product category, supply chain, etc.) to ensure the successful rollout of trade marketing campaigns.
* Execute and monitor excellence on point of sales
* Monitor and analyze trade marketing performance to identify trends and optimize strategies.
Commercial Brand Events Management:
* Plan, organize, and execute brand events such as promotions, in-store activations, product launches, and exhibitions.
* Manage the event timeline, budgets, and resource allocation, ensuring all events meet objectives and deadlines.
* Work closely with the sales team and key external partners to ensure maximum engagement and ROI for all trade events.
Matrix Organization Collaboration:
* Collaborate with internal teams across various departments, managing complex processes in a matrix organization.
* Coordinate and align efforts between regional, national, and global teams to implement trade marketing initiatives.
* Build strong relationships with cross-functional stakeholders to drive the successful implementation of trade marketing activities.
Market & Competitor Insights:
* Monitor market trends and competitor activities to identify opportunities and potential threats.
* Provide insights and recommendations for improving trade marketing tactics based on market data and consumer behavior analysis.
Go-To-Market:
* For each collection launch, build a detailed plan that outlines how to reach target customers.
* Focus on the target audience, marketing plan, sales strategy, distribution channels, and pricing approach
Budget & Resource Management:
* Manage trade marketing budgets effectively, ensuring efficient allocation of resources across various activities.
* Track and report on budget performance to ensure cost-effective execution of trade marketing campaigns and events.
Reporting & Analysis:
* Prepare regular reports and performance metrics to track the effectiveness of trade marketing activities.
* Present insights to leadership on trade performance, event outcomes, and areas for improvement.
Dein Profil
Completed commercial training or studies in economics
* At least 3 years of professional experience in trade marketing, marketing or sales, preferably in a fast-paced, matrix-driven organization.
* Language skills: Excellent English and a good command of German. Italian or any other language is a plus.
* Very good user knowledge of ERP systems/ BI systems/ CRM systems (i.e. SAP / SalesForce). Knowledge of marketing software tools is a plus.
* Presentation confidence and rhetorical skills
* Structured way of working
* Proactive, self-motivated, and results-oriented with a keen attention to detail
* Ability to work under pressure, initiative, flexibility, customer orientation, quality awareness, sense of responsibility, solution orientation
Warum wir?
* Opportunity to work in a dynamic, fast-paced environment with a global leader in the eyewear industry.
* Gain exposure to a broad range of marketing strategies and hands-on experience managing key commercial events.
* Join a passionate and innovative team that values collaboration and creativity.
* Discounts on our products
* Company pension scheme
* Job bike on request
* Summer party and Christmas party
Fragen?
If you have any questions, please contact Leo Kistermann (Sales Director) at leo.kistermann@ic-berlin.de
Über uns
ic! berlin ist der Erfinder schraubenloser Brillenfassungen aus hochwertigem Edelstahl.
Wir entwerfen, entwickeln und fertigen ultraleichte und flexible Brillen, die sich über Konventionen hinwegsetzen.
Dank unserer 100 Mitarbeiter*innen zählt ic! berlin zu den führenden high-end Eyewear Marken weltweit. Hochwertige Qualität, handgefertigt in Berlin. Für alle, die raffiniertes Design und höchsten Tragekomfort suchen.
ic! berlin ist Teil der Marcolin Gruppe.