Director digital marketing (m/f/x) tommy hilfiger & calvin klein

About Us: We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH. One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here . PVH is one of the most successful fashion and lifestyle companies in the world. Our brand portfolio includes the iconic brands CALVIN KLEIN and TOMMY HILFIGER, with more than 30.000 employees operating in over 40 countries. PVH stands for development and innovation like no other company with the ongoing digitalization and integration of all channels. One of PVH's greatest strengths is our people and our shared desire to create an inclusive work environment where every individual is valued, and every voice is heard. Together, we are committed to a more diverse and fair fashion industry to drive sustainable change both at PVH and in our industry. The head office for the DACH and EEC markets, covering 13 countries with more than 2.700 employees, is in Düsseldorf and is the main location of around 500 employees. The Digital Marketing Director (m/f/x) defines and leads the Pure Player digital marketing strategy across EMEA West, driving brand impact and commercial performance through end-to-end planning, execution, and governance. The role oversees a high-performing team and budget, ensuring data-driven decisions, strong ROI, and consistent, best-in-class brand execution across key digital partners. A day in the life of a Director Digital Marketing (m/f/x): Define and lead the Pure Player digital marketing strategy across EMEA West, ensuring alignment between brand positioning and commercial objectives Drive end-to-end campaign planning and execution across key digital partners, delivering consistent and impactful brand experiences Own and steer marketing investments with a strong focus on performance, effectiveness, and measurable business outcomes Lead, coach, and develop a high-performing digital marketing team, fostering a culture of excellence and continuous improvement Collaborate closely with Brand, Commercial, and Analytics teams to unlock growth opportunities and optimize performance Ensure best-in-class digital brand execution across wholesale platforms, elevating visibility and consumer engagement Act as a senior stakeholder and trusted partner to regional and global marketing leadership, driving alignment and strategic decision-making across functions Drive innovation and transformation by implementing new approaches, tools, and test-and-learn initiatives at scale What do we need from you? You have: Minimum 10–12 years of experience in Digital Marketing, Performance Marketing, or E-commerce Marketing Proven leadership experience at senior level, with a track record of building and developing high-performing teams Strong experience managing large-scale marketing budgets with clear accountability for performance and ROI Demonstrated ability to define and execute digital marketing strategies in complex, matrix organizations Strong commercial mindset with the ability to balance brand building and performance-driven outcomes Excellent stakeholder management skills, with experience collaborating across senior regional and global leadership levels Strategic thinking combined with a hands-on, results-driven approach Fluent in English and German What you can expect from us: A smart working model (hybrid), including 3 mandatory office days in Düsseldorf and 2 days working from home, along with flex office solutions, a work from anywhere concept, and meeting-free Fridays Lead Yourself. Lead Together. Lead the Way. Our PVH Leadership Behaviors empower everyone to lead — whether a team, a project or through individual expertise A strong culture of development with extensive training and learning opportunities via our PVH University A wide range of employee benefits, including employee discounts, mobility offers, internal sports classes and other initiatives Our employees come together from all areas of life and all corners of the world. Inclusion and diversity are a key pillar of our corporate culture. We know that diversity makes us stronger. Regardless of your origin, nationality, faith, disability, age, marital status, partnership status, sexual orientation, or gender you are welcome here. PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.