Adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities. We do not tolerate harassment or discrimination toward any of our applicants or employees.We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.Purpose & Overall Relevance for the Organization :As a Director in Product Marketing, you set strategic direction for product marketing within your respective area. You lead the translation of the BU strategy into product marketing frameworks that drive consumer engagement and commercial success. You empower cross-functional teams, foster innovation, and ensure global consistency in product storytelling and execution. Your role is instrumental in shaping category strategy, driving performance, and building future growth.Key Responsibilities :Provide understanding of the BU vision to ensure product features, benefits, and pricing strategies are aligned with consumer and market needsDrive strategic seasonal product portfolio planning and its tactics, ensuring alignment with brand and category direction to maximize consumer impactIdentify new business growth opportunities by leading market and consumer analysis to drive innovation and competitive advantagesOwn the full product creation lifecycle, managing cross-functional teams to deliver against key milestones while ensuring consistency with brand and category goalsMonitor product creation processes are followed and timelines are met to support efficient range developmentOwn the integrity of product data across internal systems, ensuring accurate input and alignment with planning, costing, and communication requirementsProvide guidance on product data and attribute requirements, ensuring alignment with category and brand expectations while being consulted throughout the processLead cross-functional collaboration and ensure Design, Development, and Marketing teams are aligned on product creation goals and timelinesDeliver relevant concept information with connected teams and ensure alignment with BU strategy; Lead alignment with GTM, Brand Communications, Sports / Culture Marketing, and Creative Direction & Innovation teams to ensure cohesive storytelling and launch executionBuild and maintain strategic partnerships across business units to identify synergies and ensure consistency in executionOversee and contribute to data analysis efforts to ensure alignment with brand and business priorities on future decisions and range planningLead KPI tracking (like buying volume, revenue, margin, and sell-through) to execute financial planning and drive product improvementSuccessfully manage performance, staffing and employee engagement while leading, motivating and developing a diverse team of managers or expertsKey Relationships :Partnerships across global functions, markets, and creation centersDesign, Operations, and Go-to-Market (GTM) teamsBrand and Sports MarketingBU Directors / Category Managers in marketsCross-functional teams including Finance, Planning, Digital, Sales, and StrategyExternal partners, key accounts, and market stakeholdersKnowledge, Skills, Abilities :Expert-level knowledge of sport / style industry and product category trendsDeep understanding of cross-functional marketing disciplines and brand strategyHigh proficiency in strategic and tactical planning and data-driven decision-makingExceptional communication and presentation skills across all levelsProven ability to resolve conflicts and align cross-functional stakeholdersLeadership in executing change and transformation initiativesStrong consumer orientation in product and market decisionsCreative and lateral thinking to drive innovation and challenge normsAbility to travel and represent brand passion for sportsRequisite Education and Experience / Minimum Qualifications :University degree (BA / MA / MBA) in Marketing, Business Administration, Product Management, or related fieldExtensive experience (10 years) in Product Marketing, Brand Management, or Category ManagementExpert-level understanding of consumer behavior and segmentation across regionsStrong familiarity with global retail environments, e-commerce, and omnichannel marketingDemonstrated success in leading product creation from concept to market across categoriesProven leadership in cross-functional team environmentsExcellent English; fluency in another language relevant to key markets is strongly preferredDigital fluency in Office applications and product and marketing tools #J-18808-Ljbffr