Laori is on a mission
to redefining drinking culture — alcohol-free, enjoyable, and modern. As one of Germany's fastest-growing alcohol-free premium aperitif brands, we stand for uncompromising taste, stylish enjoyment, and a new way of conscious drinking.
Now we're ready for the next big step:
international expansion
.
To make this happen, we're looking for a
hungry, highly proactive
Sales Manager Export (m/f/d)
whose
core responsibility is to identify, win, and develop international distribution partners
who will bring Laori into new countries.
Your Role
This role is for someone who
doesn't wait for perfect processes or ready-made leads
.
As
Sales Manager Export
, your
primary focus
is the
acquisition and development of international distributors
.
Your main job is to
open doors in new countries
: identifying promising markets, proactively reaching out to distributors, negotiating partnerships, and turning opportunities into signed contracts and successful launches.
Working closely with our founder, you will
build Laori's international expansion from the ground up
— strategically, but above all
hands-on
.
Your Key Responsibilities:
* Proactively identify and evaluate new countries and markets
with strong potential for Laori.
* Actively find, approach, negotiate with, and sign distribution partners
who sell Laori in their local markets (importers, wholesalers, distribution houses).
* Own the
entire distributor acquisition and onboarding process
— from cold outreach to contract signing and market launch.
* Take full ownership of new market entries and drive them forward with urgency and accountability.
* Build strong, long-term partnerships with distributors and act as their main point of contact.
* Work closely with the Founder, Marketing, and Operations to ensure fast, effective market launches.
* Continuously test, learn, iterate, and improve how we expand internationally.
What You Bring:
* 2-5 years experience in
Sales,
international sales, export, or business development
, ideally in FMCG, beverages, or premium food.
* A
strong hunter mentality
: you enjoy opening doors, following up relentlessly, and turning "no response" into conversations.
* Proven track record in
finding and managing (international) distributors or import partners or similar experience.
* A
hands-on, roll-up-your-sleeves attitude
— you're comfortable building things from scratch.
* High level of
self-motivation, ownership, and confidence working independently
and building markets from scratch.
* Strong negotiation and communication skills in English (additional languages are a plus).
* Passion for modern brands, premium products, conscious consumption and a fast growing market.
What You Can Expect at Laori:
* Compensation consists of a modest fixed base and a highly attractive variable bonus
with soft caps or quality gate, linked directly to international expansion success.
* A highly motivated
remote-first-team (you must be located within the EU)
and a beautiful office in Hamburg (if needed).
* Direct collaboration with the founder
, real responsibility and decision-making power.
* The opportunity to
open new countries and sign key distributors.
* A fast-growing, purpose-driven premium brand with international ambition.
* €2,000 annual training budget
for personal and professional development.
* Flat hierarchies, fast decisions, and a culture that values initiative over titles.
Why Laori?
Because this role rewards
drive, ownership, and action
If you're hungry to build, move fast, and leave a visible footprint — this is your role.
Sounds like you?
We'd love to hear from you. To apply, please send us:
* Your CV or LinkedIn profile with your salary indication.
* A short note (3–5 sentences) or a Loom Video answering the following:
* If you joined Laori tomorrow, which country would you prioritize first for international expansion — and why?
* Tell us about a time you had to open a new market, partnership, or client from scratch. What did you do first?
* What excites you about building international distribution from scratch?
No cover letters. No long forms. We value clarity, ownership, and action.