Job Description
We are looking for a Senior Web Analyst who will act as the analytical partner to various digital marketing teams and stakeholders.
This role goes beyond reporting. You will be responsible for:
* Identifying and interpreting GA4 data patterns
* Troubleshooting anomalies and tracking inconsistencies
* Recommending improvements to data collection and event design
You must be capable of diagnosing tracking issues and proposing precise improvements.
Key Responsibilities
* GA4 Data Pattern Analysis & Troubleshooting
o Analyze behavioral and conversion patterns within GA4.
o Detect anomalies, tracking gaps, and unexpected metric fluctuations.
o Diagnose discrepancies between GA4, Adobe Analytics, and reporting outputs.
o Investigate attribution inconsistencies and session/user irregularities.
o Collaborate with various business units to resolve tracking issues.
* Data Collection Optimization
o Evaluate existing event schemas, parameter usage, and tracking structure.
o Recommend improvements to GA4 event design and naming conventions.
o Propose enhanced tracking strategies to improve campaign measurement accuracy.
o Identify missing data signals that limit marketing performance insights.
o Provide structured documentation of tracking improvement proposals.
* Web Engagement& Attribution Analysis
o Conduct funnel analysis, cohort analysis, and user journey mapping.
o Develop attribution insights using GA4 and Adobe Analytics data.
o Provide optimization recommendations backed by data.
* Experimentation & Insights
o Design and evaluate A/B tests, including defining event-level success metrics, configuring conversion tracking, building audience comparisons, and analyzing variant performance using GA4 and AA.
o Apply statistical validation methods to GA4 experiment data, including conversion rate comparison, uplift analysis, confidence interval interpretation, and variance assessment
o Identify tracking distortions (e.g., sampling, session fragmentation, attribution shifts) and ensure conclusions are grounded in reliable event-level data. Clearly distinguish between tracking artifacts and true behavioral impact.
* Business Partnership
o Act as a proactive analytics partner to internal/external stakeholders.
o Clearly communicate technical tracking issues in business-friendly language.
* Requirements
o 7+ years of experience in digital marketing analytics.
o Deep hands-on expertisein GA4 (analysis + troubleshooting level).
o Strong understanding of:
+ Event-based data models
+ Attribution logic
+ Session vs. user-level analysis
o Experience diagnosing tracking issues in GA4.
o Advanced SQL skills (Big Query preferred).
o Working knowledge of GTM (conceptual troubleshooting capability).
o Experience with Tableau or Looker Studio (consumption + light analysis).
o Strong statistical and analytical skills.
o Fluent English (C2 level, written and spoken).
* Preferred
o German language skills.
o Experience in campaign-heavy performance marketing environments.
o Experience working closely with tracking implementation teams.
o Familiarity with privacy frameworks (GDPR context).
What We Offer:
* 🌍International & Inclusive Team: Collaborate with colleagues from around the world in a fun and supportive environment.
* 🍽️Meal Vouchers: Enjoy subsidized lunches with our meal voucher program.
* 📚Career Development: Access training and growth opportunities to help you thrive professionally.
* 🏠Hybrid Work Flexibility: Work from home on Mondays and Fridays to support your work-life balance.
* 🐶Pet-Friendly Office: Bring your furry companions to work — we’re happy to have them!
* ✈️Remote Work Abroad: Work from another country for up to two weeks per year.
* 🏢Modern Workspace: Ergonomic setups and top-tier infrastructure to help you do your best work.
* 🍏Wellness & Perks:
o Fresh fruit baskets to keep you energized
o Ergonomic workstations for comfort and productivity
o Access to the corporate benefits platform with exclusive offers
o Company contribution toward your gym membership to support your physical health
o Subscription to a mental health app for emotional and psychological well-being
We provide a work environment where you can grow and make an impact. If you want to be part of a very international team with a collaborative spirit, click on Apply Online.