Digital Content Strategist
The ideal candidate is a creative professional with fluency in three languages and expertise in algorithmic marketing.
* Develops and implements comprehensive digital strategies across SEO, SEA, emailing, customer journey, and loyalty programs.
* Analyzes campaign performance and adjusts actions to meet growth objectives.
* Manages end-to-end Meta Ads and Google Ads campaigns to drive business results.
* Leverages generative AI tools to boost productivity and automate processes.
Content Creation
* Writes engaging posts, viral threads, newsletters, and video scripts tailored to each market's tone and brand voice.
* Conducts creative monitoring and trend benchmarking of memes and emerging formats to stay ahead of the curve.
* Designs and produces high-quality content for social media, loyalty program, and website to drive user engagement.
* Creates visually appealing and multimedia content tailored to the target audience's preferences.
Analytics & Reporting
* Tracks and analyzes key performance indicators (KPIs) of all digital actions to inform data-driven decisions.
* Produces monthly reports on marketing campaign performance and provides actionable recommendations for improvement.
Required Skills:
* Fluency in French, English, and German.
* Bachelor's degree in Marketing, Digital Marketing, or Communication.
* Minimum 2 years experience in digital marketing and content creation or as a UGC creator/influencer.
* Proficiency in content creation tools and social media management software.