Join to apply for the Senior Brand Manager JPS (m/f/d) role at Imperial Brands PLC.4 days ago Be among the first 25 applicants.Get AI-powered advice on this job and more exclusive features.Hey Brand Champion!Ready to own and shape brand strategy for the DACH region with a focus on Germany? As a (Senior) Brand Manager, you'll translate global strategies into local success—setting targets, planning effectively, tracking performance, and launching bold, data-driven brand activations.You will collaborate with the Global Consumer Office (GCO) community, working closely with regional teams, category experts, and key functions like Sales, Trade Marketing, and Insights. If you're driven to make brands matter and influence markets, let's make it happen!Location: Hamburg, GermanyPrinciple AccountabilitiesCo-create brand campaigns and consumer experience platforms to build strong, locally relevant brand equity.Develop insight-driven brand strategies and holistic MEPs (Marketing & Execution Plans) for the German market, ensuring alignment with global guidelines.Design portfolio architectures, validate new business opportunities, and implement brand initiatives relevant to the DACH region.Create bottom-up budgets to assess investment needs for brand initiatives.Monitor and analyze brand performance, recommending adjustments to meet KPIs and strengthen brand health.Lead and develop a team of (Junior) Brand Managers, fostering strategic and creative growth.Skills and Experience RequiredUniversity degree in Economics, Business Administration, or a related field.3-5 years of proven brand marketing experience in FMCG, ideally in Germany; tobacco experience is a plus.Strong analytical, conceptual, and strategic planning skills.Experience in stakeholder management and effective influencing skills.Proven ability to work autonomously, handle multiple projects, and drive results.Excellent communication skills in English & German.Interested?Interested applicants should apply with their CV and explain their suitability for the position in a few sentences.What We OfferIn return for your contribution, you will receive a comprehensive compensation package including salary, bonus scheme, and additional benefits. You'll work in inspiring places and collaborate with purpose. At Imperial, we offer opportunities to grow, learn, innovate, and be part of our mission to create a healthier future for moments of relaxation and pleasure.Everyone BelongsEveryone belongs at Imperial. We are proud of being a truly inclusive organization. We encourage applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientations, religions, or beliefs, and neurodivergent individuals. We provide support for applicants and interviewees as needed. Contact us at recruitment@impbrands.com for assistance.About UsWe are a truly international company, the fourth largest in our industry, operating across 120 markets with 25,000 employees. We are transforming with a challenger mindset, questioning the status quo, and fostering a culture of agility and collaboration. Our award-winning development programs create exciting career opportunities and promote diversity and inclusion globally.As a policy, Imperial Tobacco or its subsidiaries never request or require payment during recruitment. #J-18808-Ljbffr