Dual Master's Program (Steinbeis) - Fokus Digital Marketing & Customer Satisfaction
Stuttgart
Full Time | DEKRA SE | Job ID: 3221
About DEKRA
DEKRA has been active in the field of safety for almost 100 years and ensures safety on the road, at work, and at home. As one of the world's leading expert organizations, the company currently employs around 48 ,000 people in 60 countries on 5 continents. With qualified and independent expert services, they work to achieve the company's vision that DEKRA will be the global partner for a safe, secure, and sustainable world.
* You actively contribute to the implementation of structured “Voice of the Customer (VoC)- initiatives, such as the global NPS survey
* Among your responsibilities is the independent creation of global VoC training materials
* In addition, you support colleagues in setting up surveys within the global survey tool
* You take ownership of analyzing and preparing survey results for management, applying your analytical skills
* Furthermore, you assist the team with operational digital marketing activities, such as maintaining the website or executing and evaluating global campaigns
* Another key aspect of your role is preparing and consolidating KPIs across various digital channels
* Bachelor's degree in Business Administration with a focus on Marketing/Market Research or a comparable qualification (international orientation desirable)
* Initial relevant professional experience in international marketing
* Knowledge of and ideally first practical experience in customer satisfaction surveys and analysis
* Strong affinity for digital marketing and analytics tools (e.g., CMS, CRM, Analytics, Power BI) as well as experience with AI tools (ChatGPT, Claude, etc.)
* Proficient in MS Office, especially Excel and PowerPoint
* Strong team spirit and a hands-on mentality
* Excellent written and spoken German and English skills
* Attractive salary, incl. Christmas bonus and vacation pay as well as company profit-sharing scheme
* 30 days vacation
* Flexible, mobile working
* Internal training and qualification options
* Events such as ski cup, motorcycle meeting or Christmas party
* Other great benefits: company pension, job bike leasing, job ticket/transportation costs, employee discounts, canteen with food subsidies, internal company health management, parking spaces, and much more
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