About Wolters Kluwer
Shaping the future today!
For 180 years, Wolters Kluwer has stood for supporting and facilitating the work processes of experts and companies with innovative solutions. To realise our vision, we rely on our more than 20,000 colleagues worldwide. We are a technology-orientated international company for specialist information, software and services. Our success is based on thinking smart and listening. By striving for excellence and taking pride in our work, we enable our customers to overcome their most important challenges.
About Wolters Kluwer Health
Wolters Kluwer Health's Clinical Effectiveness (CE) organization is a fast-growing and innovation-driven healthcare information technology (HIT) provider working on the front lines of clinical care. Our flagship products include UpToDate, Lexidrug and Medi-Span. Our talented team of physician editors, pharmacists, technologists, and product visionaries collaborate to provide clinical decision support solutions that measurably improve clinical effectiveness by helping healthcare professionals provide optimal care for their patients.
About the Role
As a Revenue Marketing Manager for the DACH and Nordic/Benelux regions, you’ll be the market expert and growth driver, partnering with regional leaders, sales teams, and global marketing colleagues to design and execute high-impact go-to-market strategies. Your mission: generate high-quality leads, build a strong pipeline, elevate brand reputation through thought leadership and PR, and strengthen customer relationships through targeted retention programs across key healthcare markets.
This role will report to the Europe Revenue Marketing Associate Director.
Responsibilities
Market Expertise and Intelligence
Become the local expert on healthcare customers and market dynamics. Monitor trends, analyze competition, and share actionable insights with sales and cross-functional teams. Support persona development and validate new solutions in the market.
Marketing Plan Development and Execution
Collaborate with marketing and sales leadership to create and implement marketing plans that drive pipeline and revenue. Align regional strategies with global objectives and work closely with campaign, digital, PR, and analytics teams to maximize impact.
Localized Messaging
Develop compelling, market-specific messaging and positioning to differentiate Wolters Kluwer Health solutions. Support PR and thought leadership programs to elevate brand awareness.
Demand Generation & ABM
Generate high-quality, CHAMP-qualified leads and manage the regional pipeline in CRM. Partner with sales to build relationships with key accounts, advocates, and decision-makers. Drive Account-Based Marketing (ABM) programs in collaboration with local sales teams and the global ABM marketing team.
Retention Activities
Support initiatives that strengthen customer relationships and maintain business continuity.
Campaign and Event Management
Plan and execute virtual and in-person events and marketing campaigns. Track performance, analyze ROI, and optimize spend based on results.
Account-Based Marketing (ABM)
Drive ABM programs in collaboration with local sales teams and the global ABM marketing team.
Requirements
1. Bachelor’s degree or equivalent required.
2. 10+ years of enterprise marketing experience, ideally in healthcare or tech.
3. Strategic mindset with hands-on execution skills.
4. Strong collaboration and communication abilities in a global, multicultural environment.
5. Familiarity with Salesforce, ABM platforms, Power BI, AI tools (Copilot), ON24, and Seismic.
6. Fluent English; German, Dutch, or Nordic languages are a plus.
7. Regulatory Awareness – Knowledge of marketing regulations (e.g., GDPR) and industry standards.
8. Willingness to travel 15–30% across your regions.
Benefits
9. Work-life balance: 30 days' holiday, flexible hybrid working possibilities and flexible working hours
10. Plan your future with us: Attractive salary and motivating bonuses We offer you a company pension scheme with personal advice
11. Comprehensive further development: Whether as part of structured onboarding, learning on the job, international career options or through external further training measures, e.g. with LinkedIn Learning and PluralSight access
12. Our contribution to sustainability: not only with the sales fleet but also by promoting the JobRad
13. Health & wellbeing: In addition to fitness programmes, we offer resilience training and personal counselling in all situations through our external cooperation partners
14. Social commitment: We promote your voluntary work with the Volunteer Day
15. We are successful as a team: be part of our employee events and take part in the employee referral programme With us, you have short decision-making paths, flat hierarchies and room to realise your own ideas
Here you can realise your ideas, learn, develop and grow. We have a lot to offer. Join us and shape the future together with us.
Simply apply now by clicking on the button above.
WE KINDLY ASK YOU TO SEND US YOUR APPLICATION IN ENGLISH!
We welcome everyone - regardless of gender, nationality, ethnic and social background, disability, religion, age, sexual orientation and identity.
Your contact person
Michele Kenmogne
Senior Recruiter - IT Talent Acquisition
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