Manager Shopper Marketing
Foods you love. Brands you trust. And a career that empowers you to grow.
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
Job Summary and Mission
Coffee & Beverage (C&B) division is on a mission to elevate how our consumers experience coffee. With brands like Starbucks, Coffee Mate, Nescafé, natural bliss, Seattle’s Best Coffee, Nesquik among others, our diverse product portfolio is brimming with rich and fulfilling opportunities for motivated individuals passionate about sharing their love of coffee and creamers and the moments it creates. Our Seattle and Arlington offices provide an inspiring and high-energy work environment that fuels our fast-paced growth, and our field-based positions across the country ensure that we are fully immersed and positioned to pioneer the coffee market. Across our organization, we are creating a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers and shoppers every single day. Together, we will brew remarkable things.
Summary of Key Responsibilities
Responsibilities and essential job functions include but are not limited to the following
* Drive shopper strategy for key brands within the C&B portfolio in strong collaboration with Brand, Commercial Development and Sales Planning teams with goal to elevate shopper solutions and capabilities, and leverage key insights to drive sales and share
* Spearhead development and share out of Brand insights and plans, program measurement, evaluation, and analysis. Evaluate omni-commerce tactics and cutting-edge program activation elements to support product activation within Retailer environment
* Guide management of brand-specific creative development with the shopper marketing agency, evaluating strategy and creative, communication across key stakeholders. Oversight of headquarter-based shopper marketing budget for both working and non-working dollars
* Manage ongoing development, asset management, content updates for online ad building tool to support field sales team. Coordinate phased updates with agency and vendor to build capability for organization
* Build and maintain multi-discipline relationships within the organization, including developing and delivering presentations to gain buy-in and to drive results. Examples are inclusive of, but not limited to: Annual Planning, Investment requests, etc
* Provide thought leadership by partnering with internal eCommerce stakeholders to track activity and synthesize learnings to maximize investment, share of search, keyword strategy, etc
* Budget Management: Own Shopper Marketing Budget management, tracking, team adjustments in collaboration with the Finance co-pilot
Qualifications
Summary of Experience
* Minimum of 7 years of CPG Shopper Marketing and/or Brand Marketing experience
* 4+ years of traditional CPG Shopper Marketing role preferred
* Intermediate to advanced analytics, digital and omni-commerce knowledge
* General manager mindset, thought leader and skilled collaborator with strong communication (clear and concise storytelling)
* Experience in Sales & Marketing, leading marketing and/or shopper communication
* Strong attention to detail and follow through
* Thrives in change and comfortable with ambiguity
Basic Qualifications
* Bachelor’s degree required
Required Knowledge, Skills and Abilities
* Strong collaborative nature: ability to work in a cross-functional team environment
* Is curious and takes initiative to develop and seek out creative and innovative ideas
* Strong project management skills
* Financial acumen related to managing a budget, ROI analysis and budget optimization
* Influential and effective communicator proficient in storytelling and negotiating
* Ability to leverage data and trends to generate insights, and ultimately solutions, that drive shopper behaviors
* Understanding of the omni-channel environment with proficiency in paid search investment
* Understanding of US retailers and their go-to-market strategies
* Excellent written and verbal communication skills
* Advanced skills in Microsoft PowerPoint, Excel, and Word
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
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