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Brand manager - fixed term

Berlin
Murad
Brand Manager
Inserat online seit: 25 Mai
Beschreibung

Inspired by Dr. Murad’s lifelong commitment to science-backed wellness, we create skincare products and experiences not only for healthier skin but for happier lives. At Murad, we develop high-performance skincare products that deliver fast, visible results while being gentle on your skin. Murad is the #1 US Dermatologist brand, with 30 years of unmatched, clinically proven results.


About the Role:

As the Brand Manager for the DACH region, you will oversee the full brand operations of Murad Skincare - part of Unilever Prestige - during a parental leave cover. You will work closely with international teams in the US (DTC) and Europe (B2B). This is a hands-on, independent role with direct reporting to the EMEA leadership


Key Responsibilities:

DTC:

· Assist with the management of the DTC channel via Shopify

· Handle customer service and shipping inquiries

· Update SKU information (codes, price, visuals, etc.)

· Amazon Germany:

· Support the day-to-day operations of the German Amazon marketplace

· Coordinate with our 3PL warehouse to prepare and dispatch inventory shipments to Amazon fulfillment centers

· Assist in updating and optimizing Amazon brand store content and product listings


B2B:

· Order Management: Process orders received from retailers on their respective platforms

· Update and analyze Sell Out and Sell In sales reports

· KAM responsibilities and Independent Premium Clinic follow-up: annual negotiations, set up targeted campaigns, ensure successful launch of innovations, update retailers' Master Files (codes, visuals, etc.)

· Training: work with Global to localize training and marketing tools and provide training to retailers


Strategic Tasks:

· Build the annual B2B budget per retailer and ensure a thorough follow-up of sales and expenses in respect of the agreed target of turnover and profitability

· Localize the global marketing plan for the German market (B2B + DTC)

· Implement marketing campaigns with retail partners

· Develop creative strategies to build brand awareness in DACH


Cross-functional Responsibilities & Collaboration:

· Work closely with the DTC team and international B2B team (LA & Europe)

· Brand Management:

· Coordinate PR, influencer, and beauty advisor agencies

· Manage and localize the Instagram account

· Forecast & Supply:

· Provide accurate forecasts to the supply chain according to sales estimates and inventory levels

· Coordinate with the 3PL partner (FIEGE)


Requirements/Qualifications:

· Degree in Marketing, Business, or a similar field

· Experience in Brand Management, Trade Marketing, or Sales

· Background in the beauty/FMCG industry is a plus

· Proficiency with Shopify, Office programs, and ticket systems

· Strong organizational skills, independence, and a hands-on mindset

· Experience in training development and delivery

· Fluent in German and English (spoken and written)

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