At Sweet Protection, our mission is clear: Create superior protection that inspires people to push their boundaries. We blend industry-leading innovation with the finest craftsmanship to deliver the safest, most advanced helmets, eyewear, protective gear, and apparel on the market.
Guided by our core design philosophy - Stronger. Lighter. Better - we are dedicated to producing gear that meets the highest standards of performance and protection.
Founded in Norway by a close-knit group of passionate skiers, bikers, and paddlers, Sweet Protection is committed to building the gear we use ourselves and standing behind every product we make. Our passion is your protection, and for us, there is no compromise.
About the Role
We are seeking a hands-on, highly organized marketer to elevate Sweet Protection’s presence with retail partners and communities in the ski, snowboard and bike segments across Central Europe. You will help shape our global marketing strategy and seasonal playbooks. Then own locally relevant execution that builds awareness, ensures consistent brand presentation and drives both sell-in and sell-through across online and offline channels.
As the primary point of contact for the regional team, you will lead the rollout of marketing initiatives across key touchpoints while supporting brand-building through regional partnerships, sponsorships, events, and community activations. You will also lead the planning and execution of global and regional tradeshows—owning stand concept, layout, build-up, logistics, hospitality, and on-site operations—to showcase seasonal stories and support sell-in. In addition, you will manage the regional marketing budget, optimizing campaigns to maximize ROI and providing actionable consumer and retailer insights to the global team. This role blends strategic planning with on-the-ground activation—perfect for a doer who enjoys collaborating, executing, and proving impact.
Main Tasks and Responsibilities
Retail Marketing
* O wn local deployment of the global launch/campaign playbooks and toolkits with Regional Sales and aligned retail partners.
* Build 360° marketing account plans and seasonal calendars for multichannel activations to drive sell‑in and sell‑through. This includes adapting to regional and account specific needs.
* Plan, activate, and optimize co‑op programs and retail media budgets to maximize ROI and sell‑through; track KPIs and deliver concise reports and best practices.
* Drive influence and sell-through, manage product seeding budgets with local Sales to equip key buyers, opinion leaders, and rising athletes across snow, bike, and white-water.
* Lead the planning and execution of regional tradeshows managing logistics such as layout, build-up, and hospitality.
Community & Grass root events
* Bring the Sweet Protection brand to life and strengthen brand presence and perception by activating key events and leveraging local athletes and ambassadors.
* Plan, run, and execute the Central Europe grassroots calendar with Sales and retail partners: community store activations, festivals/testivals, ride-outs/clinics, product launches, and athlete/brand moments, aligned to the global calendar.
* Coordinate partners, operate event equipment and demo kits, and ensure smooth, impactful execution.
* Own end-to-end operations with local athletes and ambassadors in line with the global athlete/social team: recruit, brief, and endorse with products to deliver authentic, locally relevant reach, content, and conversion.
* Own budgets for events and regional athlete/ambassador programs: forecast and allocate spend, raise POs and reconcile invoices, track ROI against KPIs, and ensure compliance with guidelines.
Marketing Coordinator and Cross-Functional
* Lead regional PR in partnership with our global PR agency: build and manage media relationships, handle product seeding/loans and follow-ups to secure coverage and endorsements, and report outcomes while feeding market/competitive insights to stake holders.
* Partner with own e-commerce/performance marketing to deliver a best in class .com experience and digital campaign rollouts; localize/translate content and assets
* Create and implement locally relevant training programs for retail partners and sales staff on Sweet Protection's brand story, USPs, and competitive advantages
* Participate in trading meetings with Sales, Demand/Inventory, and E commerce to align promotions and merchandising; present monthly retail activity and performance to guide decisions.
* Collaborate closely with the Global Retail Marketing team to refine the relevance and impact of global PoS and in store tools
* Manage projects in Asana and Figma and work with external partners to produce on brand, high quality work
Experience & Skillset
* 1–3 years in retail/trade marketing, digital retail media, or field/community marketing, ideally in sporting goods (cycling, ski/snowboard, outdoor) within Central Europe.
* Bachelor’s degree in marketing, Business, Communications, Sports Management, or equivalent practical experience
* Proven track record planning, executing, and optimizing campaigns with retail/wholesale accounts; manage retail media and co-op budgets against ROI and sell through KPIs.
* Deliver end to end campaigns from brief to install (POS/toolkits, windows, in store takeovers); manage vendors, timelines, and compliance with retailer guidelines.
* Run pre/during/post event programs that connect offline experiences to digital touchpoints including the operation of event equipment
* Proven experience running athlete/ambassador programs end to end: selection, briefing for content and event duties, managing product seeding/logistics, and delivering measurable outcomes (e.g., content volume/engagement, event reach) in coordination with global teams.
* Coordinate multiple timelines and critical paths under pressure; partner effectively with Sales/KAMs, Ecommerce, and Global/Creative
* Working knowledge of digital advertising and analytics (retailer media platforms, Meta/Google basics, GA4); strong Excel/Google Sheets skills and KPI reporting.
* Experience in Tools like Asana (or similar PM), Figma, Adobe and DAM
Who are we looking for?
Someone who is..
* Results oriented, data driven communicator with strong verbal and written skills.
* Organized, systematic, and comfortable handling competing priorities in a fast-paced environment.
* Passion for outdoor sports and building brands/communities.
* Native German and fluent English; additional Central European language is a plus.