Senior manager, content specialist germany (m/f/d)

Position Summary

The Content Specialist (m/f/d) acts as a critical BMS link between German brand teams, Agencies of Record (AORs), Business Insights & Technology (BIT), Commercialization AI Strategy & Analytics (CASA), and Mosaic to ensure BMS Germany’s content libraries are accurate, searchable, compliant, and activation‑ready. This role owns local implementation of metadata and taxonomy standards, tagging accuracy, seamless asset transfer, and builds well‑structured content libraries that enable GenAI‑driven content creation and reuse across the European region. Responsibilities include maintaining content quality and compliance, supporting claims management, driving content quality and compliance practices, and overseeing content production workflows.

Located on the Munich site, the role requires fluency in both English and German and collaboration with the US Content Team to adapt global standards and translate content for local use.

Serves as accountable BMS point to ensure content quality and compliance per BMS standards and marketing content platforms.

• Build and maintain structured content libraries (claims, photography, references) to support GenAI‑powered content generation and global reuse.
• Validate alignment of assets with brand strategy, compliance requirements, and style standards; liaise with MLR/PromoMats stakeholders for readiness.
• Coordinate with AORs, CASA, and Mosaic to uphold content integrity and timely delivery of content.
• Drive and implement initiatives that optimize content processes, enhance analytics, and improve operational efficiency (e.g., updated taxonomy implementation).
• Manage and deliver end‑to‑end content production workflows, ensuring timely, compliant, and high‑quality asset delivery across channels.

• Partner with the US Content Team to locally uphold standards and continuously improve metadata and taxonomy frameworks to maximize discoverability and reuse across SAMai and marketing DAM systems.
• Ensure tagging accuracy and metadata integrity to enable enterprise searchability and insights on most recent approved content.

• Execute seamless asset transfer across systems/stakeholders; monitor and resolve production bottlenecks to maintain speed‑to‑market.
• Coordinate with AORs, CASA, and Mosaic to uphold content integrity and timely delivery.

• Fluent in English and German.
• Content governance expertise: deep understanding of metadata standards, tagging protocols, and compliance requirements.
• Cross‑functional collaboration: ability to partner effectively with brand teams, agencies, and regulatory stakeholders.
• Digital Asset Management (DAM) proficiency: skilled in organizing and maintaining enterprise content libraries for scalability and reuse.
• Analytical thinking: strong capability to interpret data and leverage insights for process optimization.
• Innovation & adaptability: comfortable driving GenAI‑enabled strategies and evolving content ecosystems.
• Operational excellence: focused on efficiency, accuracy, and continuous improvement in content workflows.
• Expertise in managing production timelines, vendor coordination, and multi‑channel content delivery.
• Familiarity with production tools and platforms for workflow management and version control.
• Ability to oversee localization and adaptation processes for global markets.
• Strong problem‑solving skills to address production bottlenecks and ensure speed‑to‑market.

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field; advanced degree preferred.

• 7+ years in content strategy, digital asset management, or marketing operations within a regulated industry (pharma experience strongly preferred).
• Proven track record of managing enterprise content ecosystems and implementing metadata standards.

• Familiarity with DAM platforms (e.g., AEM, Veeva Vault PromoMats) and content governance tools.
• Solid understanding of AI‑driven content generation and related technologies.

• Strong communication and stakeholder management skills.
• Ability to lead cross‑functional initiatives and drive process improvements.

Based on your function, department or individual position, you will have the opportunity to discuss with your Manager the option to work remotely up to 50% of the time over a two‑week period, with the flexibility to choose the days that align with your collaboration needs.

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site‑essential, site‑by‑design, field‑based and remote‑by‑design jobs. Site‑essential roles require 100% of shifts on‑site at your assigned facility. Site‑by‑design roles may be eligible for a hybrid work model with at least 50% on‑site at your assigned facility. For these roles, on‑site presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive company culture. For field‑based and remote‑by‑design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

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R : Senior Manager, Content Specialist Germany (m/f/d)

Standort

Bristol Myers Squibb, Munich