Expert Global Marketing - Customer Satisfaction & Account-Based Marketing (ABM) (m/f/d)
Stuttgart
Full Time | DEKRA SE | Job ID: 3220
About DEKRA
DEKRA has been active in the field of safety for almost 100 years and ensures safety on the road, at work, and at home. As one of the world's leading expert organizations, the company currently employs around 48 ,000 people in 60 countries on 5 continents. With qualified and independent expert services, they work to achieve the company's vision that DEKRA will be the global partner for a safe, secure, and sustainable world.
* You are responsible for managing the global NPS survey – from concept development and execution to analysis and reporting
* Your responsibilities also include preparing insightful management reports, dashboards, and presentations for executives as part of an integrated communication approach
* You support internal stakeholders in translating customer insights into concrete action recommendations for regions, service divisions, and corporate functions
* In addition, you develop and establish global feedback loops and processes to ensure effective follow-up and continuous improvement
* Another key focus is conducting benchmarking analyses on customer satisfaction and feedback management, comparing DEKRA with leading TIC companies and international best practices
* You design targeted account-based marketing campaigns for strategic customers, aligned with global and regional priorities
* Based on customer feedback and NPS results, you identify opportunities and risks for key accounts
* Working closely with sales, marketing, and service teams, you develop tailored customer engagement strategies
* You establish scalable ABM best practices and toolkits for international implementation
* University degree in Business Administration, Marketing, Customer Experience, or a related field
* 5+ years of professional experience in customer satisfaction management, customer insights, or account-based marketing in an international environment
* Proven track record in managing NPS or similar global survey programs
* Strong analytical skills with the ability to translate complex data into clear actions and recommendations
* Solid knowledge of ABM concepts, tools, and execution methods
* Experience with digital marketing and CRM systems (e.g. Salesforce)
* Excellent project management and stakeholder management skills
* A team player who has a service-oriented mindset, proactive approach, and strong communication skills
* Excellent written and spoken German and English skills are desirable
* Attractive salary, incl. Christmas bonus and vacation pay as well as company profit-sharing scheme
* 30 days vacation
* Flexible, mobile working
* Internal training and qualification options
* Events such as ski cup, motorcycle meeting or Christmas party
* Other great benefits: company pension, job bike leasing, job ticket/transportation costs, employee discounts, canteen with food subsidies, internal company health management, parking spaces, and much more
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